Founder and Host

Founded in 2009 as the first English language Internet Radio Program. Business in Brazil and the world. Now in Podcast format.

Tom Reaoch and Guest Luciana Santucci. Listen or Download.

LA Talk Radio Talk 2 Brazil with Tom Reaoch

Luciana Santucci is a Brazilian lawyer, specializing in labor law and International Contracts, also completing her Master of Comparative Law Course International Arbitration at the Samford University, Alabama.

A Professor of law and the author of the book in Portuguese Assedio Moral no Trabalho ( Moral Harassement) – Editora Leidithati.

Program was live on Monday Aug 24. at 12 noon LA, 3 pm NY and 4 pm Sao Paulo.
LA Talk Radio Channel 2

Two hours of under-exposed Brazilian music.

Listen to two hours of wonderfully under-exposed Brazilian music

Produced for the University of London’s Open Air Radio and published on the web as a podcast, the Caipirinha Appreciation Society (CAS) show gives its worldwide audience a chance to relish on two hours of wonderfully under-exposed Brazilian music of all styles, regions and time-periods.brazilian

Brazilian Tourism Portal

Brazilian Tourism Portal

What is good in Brazil!
Very few tourist destinations can offer such varied options as Brazil. Its natural beauties, the enormous popular festivities and the countless protected environmental reserves are valuable attractions that astound the foreign tourist when it comes time to choose a vacation destination. Everyone has already heard about Rio de Janeiro, Carnival, the Amazon or the country’s paradisiacal beaches. Recent surveys carried out by Embratur (Brazilian Tourism Institute) show that the most sought after Brazilian location is Rio de Janeiro. Also called the Marvelous City, this capital of the state of Rio de Janeiro has some breathtaking scenery and is also home to the largest popular festivity in the world: Carnival. The grandiose celebration, which gathers thousand of merrymakers every year to dance and watch the Samba School parades, attracts a significant number of foreign visitors to the grandstands and box seats that line the Marquês de Sapucaí Avenue. Carnival is also present in the schedules of several other Brazilian cities, attracting the interest of a great many foreigners who visit Brazil. São Paulo follows Rio’s example, and it too puts on some lively Samba School parades; in Pernambuco, the merrymakers in Olinda and Recife, who dance in the streets in costumes, following music groups on floats and maracatus, and carrying the famous gigantic dolls from the region are the ones who stand out; in Salvador, capital of Bahia, the fun is provided by trios elétricos, mobile stages that pull thousands of people along behind them to the sound of the axé music from Bahia until sunrise. The country’s beautiful beaches and natural wonders also call people’s attention and attract 35% of the tourists, according to surveys carried out by Embratur. With a coastline that extends more than seven thousand kilometers, Brazil has the privilege of being able to offer several leisure options in this segment. Among the most visited beaches in the country, we have the famous beaches of Ipanema and Copacabana, along the Rio de Janeiro coast; Joaquina, in the south of the country, famous for holding national and international surf championships; Praia do Forte, along the north coast of Bahia, headquarters for the Tamar Project for the preservation of sea turtles; and the wonderful beaches in the Fernando de Noronha archipelago. And one cannot forget about Ecotourism, the segment that has attracted most new followers over the past few years. According to data from the Ecotourism Society, average annual growth has been between 10% and 15%. Those interested in this type of traveling total 5% of the entire world tourist flow, or approximately 35 million people. And Brazil is one of the destinations with greatest potential in this segment, since it has one of the world icons for ecology and biodiversity: the Amazon, located in the north of the country, with around 5.5 million square kilometers. It is estimated that the forests alone in the Amazon region have 60% of all life forms on the planet – more than half of which are still unknown to science.

Listening to Music on Mobile Phones Doubled in Past Year

Listening to Music on Mobile Phones Doubled in Past Year
August 10, 2009 Jennifer Lane-->
A new study by Forrester Research shows that 10% of mobile phone users use their device to listen to music, up from 5% a year ago. According to a summary of the study by Mediaweek, texting and emailing pictures were also up, while watching tv or videos was flat, and checking the stock market was down (I wonder why!) Specifically, it is the under 30 year olds (18 to 29) that are leading the way, 22% of them use their phones to listen to music while only 7% of the older demographic do the same.
It’s all good for Internet radio, as more and more people find their way to their favorite online station via their connected mobile device. Internet radio’s audience is growing rapidly as it becomes more and more ubiquitous.
While listening to music over mobile phones is surging, downloading songs from iTunes is not. Billboard reports that iTunes track sales are flat. So called “over the air downloads” from mobile devices are either not surging, or simply growing enough to keep pace with a drop off in downloads from computers.
Some online stations, such as Pandora, have seen strong music download sales and are enjoying the additional revenue that generates. Earlier this year they reported song download sales of a million a month with 20% of those happening from mobile devices. My guess is that – as in so many other ways – Pandora has figured out a way to make it easy and appealing for listeners to purchase music while listening to it on Pandora, while other online stations may be either not emphasizing it, or not offering it at all. Stations should make sure their mobile platform offers simple and immediate ways for listeners to purchase songs (and visit advertiser’s websites for that matter.) It just makes cents…

Brazilian Music beyond the clichés!

BRAZILIAN MUSIC beyond the clichés!
Produced for the University of London’s Open Air Radio and published on the web as a podcast, the Caipirinha Appreciation Society (CAS) show gives its worldwide audience a chance to relish on two hours of wonderfully under-exposed Brazilian music of all styles, regions and time-periods.brazilian .

Listen to Liliana Magon, Junior Achievement

Liliana Magon, Executive Director Junior Achievement Sao Paulo will also be part of Monday´s LA Talk Radio interview on the HP Global Business Challenge.
Live 12 noon PST, 3 pm EST, 4 pm Sao Paulo Channel 2.

The Junior Achievement and HP Global Business Challenge

Interview Regina Macedo, marketing director HP Brazil on the
the project on Talk 2 Brazil , Monday Aug. 17 LA Talk Radio

The HP Global Business Challenge (HPGBC) is based on JA Titan™, an online program that allows teams of high school and university students to act as chief executive officers of virtual manufacturing companies and compete to earn the highest performance index.

The teams are prompted to make decisions that affect the profitability and sustainability of their virtual company and attempt to outperform their competitors in profit, sales, and market share. They set prices, determine production levels, invest in capital, plan marketing and research, and development budgets.

"The HP Global Business Challenge is Junior Achievement's most intense competition, requiring superior knowledge and skill levels," said Sean C. Rush, president and chief executive officer, JA Worldwide. "These students are socially-minded technology innovators. Through this competition, we empower their entrepreneurship and work readiness."

Who is eligible to participate?
JA Students or alumni between the ages of 14 and 22, from any global region, who have JA Worldwide program experience including, but not limited to, JA Titan, JA Banks in Action, JA Company Program, JA Economics, JA Exploring Economics, and/or GLOBE.

Date of Final Competition August 18, 2009.

Location Brazil.

Final Round
The Final Face-to-Face Competition will be held in Brazil in August 2009.

Ccash prizes will be awarded to the top five teams at the final competition!
Travel Prizes:
Travel scholarships will be awarded to the top eight teams and one chaperone from each finalist country. Two students from each of the top eight teams will be flown to the final competition in August 2009 to compete in person. .

All participating students compete within their age groups during the two qualifying rounds. The HPGBC has two divisions: University (ages 18-22) and High School (ages 14-18). Student teams who advance to the final competition will compete against both age groups with no separation by division.

About Junior Achievement:
JA Worldwide is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. Junior Achievement programs help prepare young people for the real world by showing them how to generate wealth and effectively manage it, how to create jobs which make their communities more robust, and how to apply entrepreneurial thinking to the workplace. Students put these lessons into action and learn the value of contributing to their communities. JA’s unique approach allows volunteers from the community to deliver our curriculum while sharing their experiences with students. Embodying the heart of JA, our 384,925 classroom volunteers transform the key concepts of our lessons into a message that inspires and empowers students to believe in themselves, showing them they can make a difference in the world.

Glass Ceilings for Women Entreprenuers

More on business women in a macho world, from Gini Dietrich.

Glass Ceilings for Women Entreprenuers.
By Gini Dietrich
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.”
When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men in the room would say, “If we work with you, when do we get to meet your husband?” At first I thought it was a social thing. How nice! They want to socialize with both of us.
Then the fateful day happened. I’ll never forget it. Two gentlemen came to our office (there were three of us at the time) and they had on very expensive suits. One of the men placed his Halliburton metal briefcase on the conference room table and said, “If we don’t meet your husband during this meeting, we’ll be working with another firm.”
I said, “I’m sorry, but why would meeting my husband have anything to do with our winning your business?”
He said, “Because he runs the business and we don’t do business with companies if we haven’t met the principals.”
Needless to say, they were escorted out because I was so livid that they actually thought a MAN ran my business!
As I told this story to the men in my life, my friend Mark Allan suggested we created a Remington Steele-like identity for a male business partner. Then my friend Harry Brumleve came up with a name - Charles Arment - and even wrote his bio, which we put on our Web site.
Charles gave me great business confidence and taught me how to negotiate. It was fun “kicking it upstairs” to get approval on what the prospective client was wanting or asking for more from a vendor. I didn’t have to be the bad guy. Charles was the bad guy. But it also helped me gain more immediate respect because it was perceived a man was running the business.
Then Jeff Wuorio called to interview me about the perception of glass ceilings for women entrepreneurs and I told him the story of Charles. He was so fascinated, he wrote a story about it called “Four ways businesswomen can combat bias.”
When it was evident that Charles was like Remington Steele - made up - I got A LOT of flack. I heard how dishonest it was and that if I could lie about that, what else did I lie about in business. But do you know who made the most stink about it? WOMEN! Men thought it was funny (like I did). Women thought it was terrible and that I was doing a big disservice to the gender.
But in an effort to be completely transparent, we had some fun with it internally and held an obituary-writing contest. Charles died a couple of years ago, but my confidence in negotiations remained. I’ve not once since had anyone ask when they get to meet my husband. And it turns out, we do really good work so we don’t need a man at the top to help with perception issues.
So maybe Del Jones was right last week…behind every successful woman there is a man, even if he’s made up.

The Fight Against Destructive Spin » Blog Archive » Glass Ceilings for Women Entreprenuers

Listen to Claudia Pereira

Show Summary and Guest August 10

Talk 2 Brazil Guest Claudia Pereira, Marketing and CRM for Latin America at Markem-Imaje talking on life as a female in predominantly male business environment, compares French, Americans, Latin Americans and Brazilians.

Brought to you by Focus MI Market Intelligence .

Life as a female in male business environment.

Talk 2 Brazil interview with Claudia Pereira, a Marketing and CRM executive Latin America, talking on life as a female executive in predominantly male business environment. Live monday Aug 10 noon LA, 3 pm NY and 4 pm Sao Paulo on LA Talk Radio channel 2.

Brazil Economic Growth and Recovery

Check out recent article Exame magazine (one Brazil´s main business publications) has published a cover story about the recent facts showing that the crisis in Brazil was short, and seems to be over.

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