Founder and Host

Founded by Tom Reaoch as a talk radio program about Business in Brazil where interviewees, audience and business partners come together to share and talk about Brazil.


Talk 2 Brazil Live Radio guest Caio Gouvea, General Manager Puratos Brasil Ltda.

Guest Sept. 28 Hamilton Caio Gouvea. To Listen: http://bit.ly/3G1DVy

Talk 2 Brazil Live Radio guest Caio Gouvea, General Manager Puratos Brasil Ltda.

Aeronautical Engineer ITA Brazil, post grad in marketing ESPM, Brazil. From Rockets to bread and chocolate, Caio talks about the Brazilian food industry, and being the reliable partners of bakers, patissier and chocolatier customers while helping develop their businesses through innovation. http://www.puratos.com/

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Brazil Stocks, Real Rise on Moody’s Investment-Grade Rating

Brazil Stocks, Real Rise on Moody’s Investment-Grade Rating


By Alexander Ragir and Drew Benson

Sept. 22 (Bloomberg) -- Brazilian stocks rose to a 14-month high and the currency jumped after Moody’s Investors Services upgraded the country’s credit rating to investment grade.

The Bovespa index surpassed the 62,000 level after Moody’s raised the rating one level to Baa3, the lowest investment grade level, a year after Standard & Poor’s and Fitch Ratings made similar moves. Moody’s gave the country’s rating a positive outlook.

“It’s positive and corroborates the perception that Brazil performed better than most other countries during the crisis,” said Eduardo Favrin, who oversees about $4 billion in stocks as head of equities for HSBC Global Asset Management’s Brazil unit in Sao Paulo. “It shows that, relatively speaking, Brazil came out of the crisis better than it was when it entered.”

The Bovespa index gained 0.9 percent to 61,493.39, the highest since July 2008. The currency climbed as much as 1.9 percent to 1.791 per dollar, the strongest since Sept. 22, 2008. Brazilian bond yields slid for the first time in six days.


The ability of Latin America’s largest economy to pull through the global financial crisis “points to a material improvement in Brazil’s sovereign credit profile,” Mauro Leos, Moody’s regional credit officer for Latin America, said in a statement.

Brazil’s gross domestic product grew more than analysts forecast in the second quarter, pulling the economy out of its first recession since 2003 thanks to rising domestic demand.

“It’s a good step and shows they’ve done a good job in terms of market fundamentals,” said Eric Conrads, a Mexico City-based hedge fund manager at ING Investment Management, which oversees $12 billion in emerging-market assets. “Not only did they upgrade the country but they gave a positive outlook, which means there’s more to come. Brazil has all the stars aligned and this is just confirmation of that.”

Batista Stocks Surge

MMX Mineracao e Metalicos SA, controlled by Brazilian billionaire Eike Batista, surged 6.5 percent to 10.60 reais after Batista said he may attempt to buy a stake in rival Vale SA.

Vale rose 2.6 percent to 37.02 reais. Bradespar SA, a holding unit of Banco Bradesco SA and controlling shareholder of Vale, said in a regulatory filing late yesterday that Batista showed “interest” in acquiring the company’s indirect stake in Vale. Bradespar said it didn’t “consider or accept” the offer. The stock rose 2.8 percent to 33.24 reais.

Batista is also interested in acquiring the stake that Previ, Latin America’s largest pension fund, holds in Vale, Brazilian newspaper Valor reported yesterday, without saying where it got the information.

‘We Have Cash’

“We have cash, we have resources and if we have space, it will happen,” Batista told reporters late yesterday in New York when asked about his interest in Vale. He declined to comment further on any talks he was having about acquiring Vale shares.

Rossi Residencial SA rallied the most in the Bovespa index after Barclays Plc said the shares are “undervalued.”

“Rossi is a leading, competitive, capitalized and healthy company, with no solvency concerns or any material issue that provides a fundamental basis for the paper to be trading at such a discount to liquid peers,” Barclays analysts wrote.

The BM&FBovespa Small Cap index rose 0.6 percent. Mexico’s Bolsa index slipped 0.3 percent and the MSCI Emerging Markets Index climbed 1.5 percent.

The Bovespa has jumped 64 percent this year on speculation a rebound in commodity prices and record-low interest rates will bolster growth in Latin America’s largest economy. The rally sent its price to 25.67 times reported earnings, a five-year peak and higher than the 20.80 price-to-earnings ratio of the MSCI Emerging Markets Index, according to Bloomberg data.

The real strengthened 1.6 percent, the most in five weeks, to 1.7959 per U.S. dollar. Today’s gain extended the real’s advance this year to 29 percent, the best performer against the dollar after the South African rand among 26 emerging-market currencies.

‘Risk Appetite is Back’

An investment grade mark from all of the three main ratings agencies “opens Brazil to investors who can’t go into split- rating countries,” said Win Thin, a senior currency strategist with Brown Brothers Harriman & Co. in New York. “Risk appetite is back, to the real is up anyway, but the entrance of some more institutional investors could give it another leg up.”

Thin expects the real to climb to 1.75 per dollar by the end of the year.
The yield on the overnight interest-rates futures contract due in January 2011 slid for the first in six days, falling 12 basis points to 10.02 percent. The yield on Brazil’s zero-coupon bonds due January 2011 declined for the first in six days, dropping four basis points to 10.11 percent.

To contact the reporter on this story: Alexander Ragir in Rio de Janeiro at aragir@bloomberg.net;

Wasted sales time.

SU - 40886

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Jeff Sobel, Recent MBA Graduate from the Thunderbird School of Global Management

Interview today Sept. 21 at noon pst and 3 pm est on LA Talk Radio Channel 2  http://www.latalkradio.com/ 
with Jeff Sobel, Recent MBA Graduate from the Thunderbird School of Global Management.


Jeff Sobel is a recent MBA graduate from the Thunderbird School of Global Management in Glendale, Arizona. While at Thunderbird, he focused on the Brazilian market. This course of studies was driven not only by his passion for Brazilian culture, but by his belief that Brazil will continue to play an increasingly vital role in the global economy and become an even more important business partner with the United States.


http://bit.ly/jeffsobel

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Brazil's soap operas linked to dramatic drop in birth rates - CNN.com

Brazil's soap operas linked to dramatic drop in birth rates - CNN.com

Brazil's soap operas linked to dramatic drop in birth rates

Soap operas, known as telenovelas, encourage smaller families study finds Birth rates in Brazil have fallen dramatically since the 1970s Divorce and taboo health conditions are also now less stigmatized

September 10, 2009 -- Updated 1123 GMT (1923 HKT)

(CNN) -- The love-triangles, family feuds and paternity mysteries of Brazil's telenovelas have commandeered the nation's airwaves for decades and generated a fortune for Globo -- the powerful TV network that produces many of the genre's most popular shows.

Brazilian actress Carolina Dieckmann's portrayal of life with lukemia prompted 23,000 marrow donations after the show was aired.

But aside from lining the pockets of television executives, evidence is emerging that the telenovelas have had a surprising impact on the fabric of Brazilian society.

From declining fertility rates and a growing proportion of divorcees, to an increasing awareness of social issues and taboo medical conditions -- it is claimed that the colorful dramas are responsible for a wave of 'social merchandising' that has helped significantly alter Brazilian values over the years.

Despite a religious culture that condemns modern family planning methods, birth rates in Brazil have decreased from 6.3 children per woman in 1963 to 2.3 in 2000. This drop is of a similar scale to that seen in China, where the government has played an extensive and controversial role in controlling population numbers.

Although such a change could be attributed to a range of factors, a new study reveals that there is a direct correlation between the availability of the Globo TV signal and low fertility rates across Brazil. This is accompanied by a similar pattern of increasing divorce rates, as well as the (albeit less remarkable) tendency for parents to name their children after popular characters.

Novelas depict the "small, healthy, urban, middle and upper-class consumerist family," says Alberto Chong, one of the study's authors. "They have been a powerful medium through which the small family has been idealized."

The influence of TV is particularly strong in countries like Brazil. Joseph Potter, a University of Texas sociologist who has studied the relationship between fertility and television in Brazil explains in a report: "It's not a literate society, it's not a place where there are books and newspapers outside the upper 10 percent -- and television fills that space."
But as well as fashioning lifestyle choices, the novelas contribute to an increasing awareness and tolerance of difficult social issues.
Bruno Gagliasso is the star of one of the most popular novelas in Brazil. In it he plays Tarzo, a recently diagnosed schizophrenic fighting not only himself but the stigmas of mental illness.

"We're showing a disease that people ignore," he tells CNN. "And we're able to expose it to society as a whole."

Finding opportunities to insert health themes into novelas is described by some in the industry as 'social merchandising' and its effects are quantifiably real.

Globo executive Luis Erlanger says that one episode, which featured a young girl in tears as her head is shaved in preparation for chemotherapy, prompted 23,000 bone marrow donations in the month after it first aired.
Despite this, Erlanger is quick to assert that Globo's priority is always with entertainment and that social issues will never dictate plot.

However Manoel Carlos, writer of novelas since 1978, sees the inclusion of health themes and information as a personal responsibility.

"Novelas are used to sell cars and freezers," he tells CNN. "So why not sell some good information?"

Public Relations and this Second Wave of the Internet

Public Relations and this “Second Wave” of the Internet

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StumbleUpon WebToolbar - Page from Traveldudes.org

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Interpersonal Skills

Interpersonal Skills

Published by Liz Banks on November 13, 2008 under Communication Skills
In today’s competitive business environment, the ability to communicate well with others is very important. Good communicators are able to give out the right ‘vibes’ - which in turn encourages a positive response from others. This can be seen as a natural ‘gift’ that some people possess and other don’t but the truth is that anyone can modify their own behaviour and communications to help draw out the sort of behaviour and communication they want in others.
In this article we’ll be looking at some techniques to help you achieve more from your interpersonal skills.

The Company Your Targets Keep

The Company Your Targets Keep
by Rachel Happe
In the past, because relationships and influences used to be so hidden from view, we had few options but to go directly to the person we were hoping to influence - whether to sell them something, convince them of a course of action, get support, etc. Interestingly enough, except for people who are primed and ready to be influenced that tactic doesn't work all that well.
So this is where advertising has traditionally come in - something that gets in front of people, makes them aware, and warms them up. But it also annoys most people because it gets in the way of something else they are trying to do. Social media is so effective because it allows people to get exposure and 'warm up' to ideas, products, or you through a trusted source - their existing connections. As an individual that is much more natural and much less forced. People are also much less likely to throw up barriers and a defenses against information when it comes from a trusted source and it is in a context that makes sense.
All of this suggests to me that if you are trying to get someone to try something, change their minds, or think differently.... going direct may not be the most effective way to do it, although that seems counter-intuitive. Instead, find the company your targets keep. Start with the people in your targets circle who are receptive to your message. Surround and envelop that target with company that is supportive of your goals. It's called triangulation and it works pretty well, especially if you are looking to build long-term, trusted relationships. If you are looking for a quick transaction, it's probably not a good method for you because it does takes investment and thought.
I've been having the network conversation with more and more organizations - urging them to think about all of the influencers that surround their core target. No person or organization exists in a vacuum. The more that they get your message from different parties that they trust, the more likely they will be proactively interested in your message. I believe that this dynamic will make corporate partnerships even more of a strategic differentiator than they are today. It will also force companies to re-assess how cooperative they are in their markets and with competitors because any tactics seen as negative will reverberate and break down a web of trust around their targets.
Why does trust matter so much in today's business relationships? Well, Chris Brogan & Julien Smith can tell you but here's my perspective:
- The speed of information flow is increasing very rapidly which is causing decision cycle times to decrease rapidly. In an environment where people do not have the time to ponder and weigh options, they rely more and more on the trust they have in various information sources.
- High-trust relationships reduce pressures - whether that is performance pressure or margin pressure or time pressure. Trust relationships typically have a high degree of empathy and forgiveness which keeps the parties loyal to a relationship even when things go wrong - and it reduces negative confrontations.
Who are you trying to convince of something? Have you thought of your relationships with all of the parties in your targets network of influence?

Talk 2 Brazil Guest interview with Matt Wilson Founder Under30CEO.com

Show Summary and Guest Sept. 7on LA Talk Radio

Talk 2 Brazil Live Radio guest Matt Wilson, co founder of Under30CEO the magazine encouraging young people to go out and live the dream. Graduate of Bryant University and President of the Collegiate Entrepreneurs' Organization , led the program to #1 ranked entrepreneurs organization in the world also became National Student Leader of the Year.  http://under30ceo.com/
Brought to you by Focus MI Market Intelligence http://www.focusmi.com/

PLAY or DOWNLOAD interview files.

You can also listen on the SBTV.com Blog 

MondayMorning: When the Penny Drops Paradigm Shifts.

MondayMorning: When the Penny Drops – Paradigm Shifts.

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Talk 2 Brazil Guests - Matt Wilson Founder Under30CEO.com Sept. 7

Interview with Matt Wilson :  About Matt

President of the Collegiate Entrepreneurs' Organization at Bryant University and led the program to becoming the #1 ranked entrepreneurs organization in the world and became National Student Leader of the Year.

After moving home upon graduation he realized he was no longer surrounded by any smart, young, innovative people.

Founded Under30CEO is the magazine encouraging young people to go out and live the dream.

He was struck by the Talk 2 Brazil  website  http://www.talk2brazil.com/ because so many young people are attracted to Brazil. The magazine encourages people to start their own businesses so they can create a lifestyle they want--to a lot of them this means going to Brazil and operating their business on their laptop.

Under30CEO also has an adventure and travel section in the magazine and Brazil is at the top of the list for places to go.

Matthew J. Wilson

Startup Professionals Musings: The 7 Most Underrated Businesses

Startup Professionals Musings: The 7 Most Underrated Businesses

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Talk 2 Brazil Guests - David Neeleman Azul Airlines Guest August 31

Talk 2 Brazil Guests - David Neeleman Azul Airlines Guest August 31

David Neeleman
Chairman, Azul Linhas Aéreas Brasileiras
David Neeleman started his fourth airline, Azul, in his second home, Brazil.

David was born in Sao Paulo, while his father was Bureau Chief there for Reuters, before moving to Utah as a child. A dual citizen, he’s returned to Brazil many times throughout his life and is very excited about the prospect of changing the way Brazilians travel, giving access to air travel for many who have never had the opportunity.

As Chairman of the new airline, he has ordered 76 brand-new Embraer 195 jets which will be equipped with 118 comfortable ultraleather seats in a 2 by 2 configuration and will be the first in Latin America to offer LiveTV, inflight TV programming via satellite. Azul commenced service in January 2009.

Prior to Azul, David founded JetBlue Airways in New York and spent the last decade as Chief Executive Officer (1998 to 2007) and Chairman (2002 to 2008). An amazing success by any measure, JetBlue was an instant hit with travelers and was the first airline to earn $100 million annually within five years, thus becoming a “major” airline fastest. In the last year, JetBlue was ranked Top Low Cost Airline for Customer Satisfaction by J.D. Power and Associates and Best Airline by Consumer Reports. It has won Conde Nast Traveler’s Readers Choice Awards for Best U.S. Airline for the last seven years.

David’s career began in 1984 when he co-founded a low-fare carrier called Morris Air with June Morris, the owner of Salt Lake City-based travel agency Morris Travel. As President of Morris Air, David implemented the industry’s first electronic ticketing system and pioneered a home reservation system where calls are handled by reservationists working from their homes.

Following the sale of Morris Air and a short period with Southwest Airlines, David took the electronic ticketing system that he had initiated at Morris Air and developed it into Open Skies, the world’s simplest airline reservation system. David sold Open Skies to Hewlett Packard in 1999. Also during this period, David acted as a consultant to WestJet Airlines, the successful Canadian low-fare start-up airline.

Having already enjoyed a unique career in aviation, David is excited to invest his lifetime’s experience from Morris, Southwest, Open Skies, WestJet, and JetBlue into creating the best airline Brazil has ever seen.

David currently splits his time between Brazil and New Canaan, Connecticut, where he lives with his wife Vicki. They have nine children.

Seu Coach Pessoal

Seu Coach Pessoal

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This is a site with information in Portuguese on Business Coaching, Personal Coaching and Executive Coaching created by Thomas F. Reaoch, Radio Host on LA Talk Radio, Coach, Consultant, Writer, Author and Speaker.

The 10 Rules for Building a Successful Personal Brand | Under30CEO

The 10 Rules for Building a Successful Personal Brand Under30CEO

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