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Gringoes Reinforcing Stereotypes of Brazilians


Reinforcing Stereotypes of Brazilians

By Stephen Thompson
May 30, 2010
An interesting article appeared in last week‘s China Daily, mouthpiece of China‘s Communist party. In it, Alessandro Teixeira, Commissioner General of the Brazilian Pavillion at the Shanghai Expo, talks about his plans for two festivals of soccer, drumming and carnival which he says "summarises our culture in the best way". Brazil, he says, is aiming to "reinforce stereotypes" about its people and passions rather than engaging complex rebranding. I will not waste time criticising this kind of attitude, I would rather quote a comment on the China Daily website. Posted by "A Brazilian" it says:... to read more go to Gringoes | Brazil Brazil
With Brazil hosting two of the world's largest sporting events, the 2014 World Cup soccer tournament and the 2016 Summer Olympics, the nation's ambassador to the United States paid a visit to Delta Air Lines Inc. headquarters May 19 seeking more flights...

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