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Founded in 2009 as the first English language Internet Radio Program. Business in Brazil and the world. Now in Podcast format.

Retail Sales & Growth | Brazil and Business

Retail Sales & Growth Brazil and Business

Talk 2 Brazil Person and Company of the Year: David Neeleman, CEO of Azul Airlines, Azul Linhas Aéreas Brasileiras .

Talk 2 Brazil Person and Company of the Year: David Neeleman, CEO of Azul Airlines, Azul Linhas Aéreas Brasileiras .

David Neeleman, Talk 2 Brazil’s Person of the Year. Measured not only by the listenership to the interview but also by the economic impact he and his company have on Brazil and the greater Campinas region, now completing the first year of service with over 2 million satisfied passengers.

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Entrepreneurs: Raise your communication IQ - Dec. 30, 2009

Entrepreneurs: Raise your communication IQ - Dec. 30, 2009

Talk 2 Brazil Talk Radio guest Mark K. Gaalswyk , CEO Easy Energy Systems, Inc.

Talk 2 Brazil Talk Radio guest Mark K. Gaalswyk , CEO Easy Energy Systems, Inc. ready to “Fuel the World”. Ethanol, corn versus cane? Brazil! Mark offers his overview of visit as member of Minnesota State Delegation led by Gov. Tim Pawlenty.

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Talk 2 Brazil guest Tramerica “Tram” Le, Founder and Managing Partner of Trade Embassy

Talk 2 Brazil Talk Radio guest Tramerica “Tram” Le, Founder and Managing Partner of Trade Embassy. She is an Export Facilitator certified by the San Diego World Trade Center and the United States Department of Commerce, appointed to a delegation to strengthen business ties between the United States and Vietnam. Here Tram talks about business between Vietnam and Brazil.


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Startup Professionals Musings: A Critical Decision is Your Company Name

Startup Professionals Musings: A Critical Decision is Your Company Name

Talk 2 Brazil Talk Radio guests Sean P. Kelley, James Hogan, State of Minnesota visit to Brazil.

Talk 2 Brazil Talk Radio interview guests Sean P. Kelley, Commercial Officer, U.S. Commercial Service, U.S. Consulate, Sao Paulo and James Hogan, Vice President Latin America, Medtronic, Inc. Comment on the visit to Brazil by State of Minnesota Business Delegation led by Governor Tim Pawlenty.


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Talk 2 Brazil Talk Radio Guest Rafael Pastor, CEO Vistage International

Talk 2 Brazil Talk Radio guest Rafael Pastor, CEO Vistage International, the world’s largest CEO membership organization. Discusses Vistage growth worldwide and member outlook for 2010. China joins the Vistage community

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Talk 2 Brazil Talk Radio Guest Daniel Bonatti

Talk 2 Brazil Talk Radio Guest Daniel Bonatti

Talk 2 Brazil Talk Radio guest Daniel Bonatti , translator, interpreter and owner of Evidence Language and Communication. Comments on the special report on business and finance in Brazil published recently in The Economist, offers suggestions to business persons on how to prepare for business in Brazil.

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A special report on business and finance in Brazil Getting it together at last

A special report on business and finance in Brazil Getting it together at last

Nov 12th 2009

From The Economist print edition

Brazil used to be all promise. Now it is beginning to deliver, says John Prideaux


BRAZIL has long been known as a place of vast potential. It has the world’s largest freshwater supplies, the largest tropical forests, land so fertile that in some places farmers manage three harvests a year, and huge mineral and hydrocarbon wealth. Foreign investors have staked fortunes on the idea that Brazil is indeed the country of the future. And foreign investors have lost fortunes; most spectacularly, Henry Ford, who made a huge investment in a rubber plantation in the Amazon which he intended to tap for car tyres. Fordlândia, a long-forgotten municipality in the state of Pará, with its faded clapboard houses now slowly being swallowed up by jungle, is perhaps Brazil’s most poignant monument to that repeated triumph of experience over hope.

Foreigners have short memories, but Brazilians have learned to temper their optimism with caution—even now, when the country is enjoying probably its best moment since a group of Portuguese sailors (looking for India) washed up on its shores in 1500. Brazil has been democratic before, it has had economic growth before and it has had low inflation before. But it has never before sustained all three at the same time. If current trends hold (which is a big if), Brazil, with a population of 192m and growing fast, could be one of the world’s five biggest economies by the middle of this century, along with China, America, India and Japan.

Despite the financial crisis that has shaken the world, a lot of good things seem to be happening in Brazil right now. It is already self-sufficient in oil, and large new offshore discoveries in 2007 are likely to make it a big oil exporter by the end of the next decade. All three main rating agencies classify Brazil’s government paper as investment grade. The government has announced that it will lend money to the IMF, an institution that only a decade ago attached stringent conditions to the money it was lending to Brazil. As the whole world seemed to be heading into a long winter last year, foreign direct investment (FDI) in Brazil was 30% up on the year before—even as FDI inflows into the rest of the world fell by 14%.

Much of the country’s current success was due to the good sense of its recent governments, in particular those of Fernando Henrique Cardoso from 1995 to 2003, which created a stable, predictable macroeconomic environment in which businesses could flourish (though even now the government continues to get in the way of companies trying to earn profits and create jobs). How did this remarkable transformation come about? And how can Brazilian and foreign firms, from lipstick-makers to investment banks, take advantage of the country’s new stability?

To see why Brazil currently seems so exciting to both Brazilians and foreigners, it helps to understand just how deep it had sunk by the early 1990s. Past disappointments also explain three things about Brazil which outsiders sometimes find hard to fathom: its suspicion of free markets; its faith in the wisdom of government intervention in business and finance; and persistently high interest rates.

When Brazil became independent from Portugal in 1822, British merchants, delighted to discover a big new market, flooded Brazil with manufactures, including, according to one possibly apocryphal story, ice-skates—an early example of emerging-market fever. Even so, real income per person remained stagnant throughout the 19th century, perhaps because an inadequate education system and an economy dependent on slaves producing commodities for export combined to get in the way of development. Ever since the Brazilians have tended to view free trade with suspicion, despite their country’s recent success as an exporter.

In the mid-20th century Brazil seemed to have found a formula for stimulating growth and enjoyed what appeared to be an economic miracle. At one point its economy grew faster than that of any other big country bar Japan and South Korea. That growth relied on a state-led development model, financed with foreign debt within a semi-closed economy. But growth also brought inflation, which crippled Brazil until the mid-1990s and still accounts for some odd characteristics, such as the country’s painfully high interest rates and its disinclination to save. All the same, the “miracle” wrought by the military government persuaded Brazilians that the state knew best, at least in the economic sphere, and even the subsequent mess did not quite persuade them otherwise.

Unhappy memories

When this development model broke down amid the oil shocks of the 1970s, Brazil was left without the growth but with horrendous inflation and lots of foreign debt. There followed two volatile decades, when Brazil started being likened to Nigeria instead of South Korea. Productivity growth went into reverse. Many of the country’s current problems, including crime and poor education and health care, either date from that period or were exacerbated by it. Between 1990 and 1995 inflation averaged 764% a year.

Then a real miracle happened. In 1994 a team of economists under Mr Cardoso, then the finance minister, introduced a new currency, the real, which succeeded where previous attempts had failed. Within a year the Real Plan had managed to curb price rises. In 1999 the exchange-rate peg was abandoned and the currency allowed to float, and the central bank was told to target inflation. The ten-year anniversary of this event has just passed, and although there is continuing debate about how to make the real less volatile, none of the big political parties advocates going back to a managed rate.

More than that, the reforms brought discipline to the government’s finances. Both federal and state governments now have to live within their means. A requirement to run a primary surplus (before interest payments on the public debt) was introduced in 1999, and the federal government has hit the target for it every year since, though there is a good chance that it will miss it this year. This has allowed Brazil to get rid of most of the dollar-denominated foreign debt that caused such instability every time the economy wobbled. Now international creditors trust the government to honour its commitments. Moody’s, a rating agency, elevated Brazil’s government paper in September to investment grade just as the governments of many richer countries fretted about being able to meet their obligations.

Yet growth still proved elusive. It took a buoyant world economy and a surge in commodity prices to procure it. Although Brazil’s economy is still relatively closed (trade accounted for a modest 24% of GDP in 2008, less than 60 years earlier), its growth is closely correlated with commodity prices, the Chinese economy, the Baltic Dry index and other measures of global trade. But at last in 2006 GDP outpaced inflation for the first time in over 50 years.

Lucky Lula’s legacy

Brazil’s current president, Luiz Inácio Lula da Silva, has been able to take much of the credit for the country’s recent growth that perhaps properly belongs to his predecessor. Yet Lula’s achievement has been to keep the reforms he was bequeathed and add a few of his own—not a meagre accomplishment given that for the past seven years his own party has been trying to drag him to the left.

Lula is often mocked for beginning his sentences with the phrase, “never before in the history of this country”. What his political opponents find even more infuriating is that he is often right. Brazil was able to cut interest rates and inject money into the economy as the world economy faltered at the end of last year, the first time it has been able to do this in a crisis. Whereas others predicted that world events would tip Brazil into recession, Lula reckoned that the crisis would amount to nothing more than a small tide breaking on his country’s beaches. The economy shrank for only two quarters and is now growing again. The contrast with Brazil’s performance in previous crises could not be more stark (see article).

Plenty of problems remain. The central bank’s headline interest rate is 8.75%, one of the highest real rates anywhere in the world. If the government wants a long-term loan in its own currency it still has to link its bonds to inflation, making debt expensive to service.

Productivity growth is sluggish. That may not seem the end of the world, but it reflects realities such as the two-hour bus journey into work endured by people living on the periphery of São Paulo, the country’s largest city, during which they often risk assault before arriving too tired to be very useful. The government invests too little and has longstanding gaps in policing and education to fill. The legal system is dysfunctional. And so on.

Yet other countries face similar problems, and Brazil has made real progress. In a country where businesses became used to headline interest rates of 30% or more, a rate below 9% comes as a relief. “It’s like the difference between running a marathon with 50 kilos on your shoulders and 20 kilos,” says Luis Stuhlberger of Credit Suisse Hedging-Griffo, one of Brazil’s most successful fund managers. Mr Stuhlberger thinks that Brazil’s recent past was so awful, and its expansion of education and credit is so young, that the country can reasonably be expected to continue on its current trajectory, even without further big reforms. Even so, he argues, “we are not going to have a Harvard or a Google here.” The blame for that, he says, lies largely with government policies.

Brazil’s economic story could certainly be made more exciting with some reforms to its business environment. The country’s potential growth without a risk of overheating can only be guessed at, but it is probably below the 6.8% it reached in the third quarter of 2008. Most economists put it at 4-5%. This suggests that interest rates will not be coming down to levels considered normal in other countries soon.

Still, stability has its own rewards. Edmar Bacha, one of the economists who worked on the introduction of the real in 1994, is pleased that the debates about Brazil’s economy have become so narrow. Back in 1993, when he joined the ministry of finance, inflation at one point hit 2,489%. Nowadays, he notes with a wry smile, “the big debates are about whether interest rates could come down from 8.75% to 8.25%; or whether the central bank should have started cutting a month earlier than it did.” That change has been good for Brazil, and particularly good for its banks and its financial system.

Increasing Brazil-Vietnam Understanding and Trade

Increasing Brazil-Vietnam Understanding and Trade

Written by Vinh
Wednesday, 14 October 2009 09:53
(VEN) - Manoel Bertone, the Secretary for Production and Agro Energy of the Brazilian Ministry of Agriculture, recently visited Ho Chi Minh City to enhance friendship and economic and trade relations between Brazil and Vietnam. For the occasion, the Vietnam Chamber of Commerce and Industry (VCCI) in Ho Chi Minh City and the Brazilian Ambassador to Vietnam hosted a workshop, regarding opportunities for Brazil-Vietnam investment cooperation in agriculture-food and trade exchange between businesses of the two countries.

Growth of 5.1 percent annually, per capita income of US$10,200 per year and a population of 198 million makes Brazil a market that has tremendous purchasing power. However, trade between Brazil and Vietnam amounted to a little more than US$556 million in 2008, US$183 million of that being Vietnamese seafood, coffee, vegetables, fruits, fine-art handicraft and garment exports to Brazil and US$373 million of that being Brazilian products such as wheat, milk and dairy products, wood, textile-garment materials, medicines, chemicals and plastics that were imported from Brazil. The potential for trade is thought to be much greater.

This is why Joao De Mendonca Lima Neto, the Brazilian Ambassador to Vietnam, went down to Ho Chi Minh City together with the Brazilian delegation and met Vietnamese businesspeople. He said that this was an opportunity for Brazilian and Vietnamese businesspeople to meet and share information, particularly regarding meat, milk and cheese which Brazil produces in quantity. To understand the Vietnamese food market better, the Brazilian businesspeople will be visiting the 2009 Vietnam Food & Hotel Trade Fair and the 2009 Vietnam Franchising Trade Fair, both of which will be held this month in Ho Chi Minh City.

A Brazilian Ministry of Agriculture expert said that agriculture accounts for 6.7 percent of the Brazilian economy and that Brazil is the world's biggest sugarcane and coffee producer and the world's leading exporter of cocoa, green beans, orange juice, tobacco, forest products, fruits and tropical seeds. Brazil exports more than US$70 million worth of farm produce annually which accounts for 35 percent of the country's export earnings. At this time, Brazil is exporting to new markets to reduce its reliance on the European Union.

He also said that Brazil has the second largest number of cattle in the world and is a major source of leather for the Vietnamese footwear industry. Because corn and soybeans are grown in Brazil using modern methods it is cheaper than that grown in many other countries. It is thought that Brazil is a potential source of raw materials for the animal feed industry in Vietnam. Cajuput tree saplings from Brazil are being shipped to Vietnam to be used for the future production of wood products and increasing the amount imported to Vietnam would be beneficial. In addition to those products now being exported to Brazil, Vietnamese seafood and plastics could also be exported to this market.

The Brazil Chamber of Commerce will be opening a 2,000 sq.m showroom in Brazil at the end of this year and foreign businesses will be allowed to display products free of charge. Vietnamese companies should take advantage of this opportunity. In addition, Vietnamese pepper businesses can take part in a conference of world pepper associations, which is to be held in Brazil.

Mr. Bertone said that to increase trade ties between Vietnamese and Brazilian businesses, the two governments should have a bilateral trade agreement that would make it easier for businesses of the two countries to meet. Brazil promised to support Vietnamese businesses that want to go to Brazil to learn about the market and promote trade.

A man from the VCCI in Ho Chi Minh City said that because Vietnam is a member of the World Trade Organization (WTO) and is integrating deeper into the world economy, Vietnamese businesses wish to reach out to potential markets like Brazil. He also said that Vietnam is opening its door to foreign products and this is a good time for Brazilian businesses to enter the Vietnamese market. This visit to Vietnam by the Brazilian business delegation shows that Brazilian companies believe that there is the potential and opportunities for cooperation with Vietnamese businesses. The visit made it possible for Vietnamese businesses to learn more about Brazil's advantages and potentials. It is important to strengthen mutual understanding and trade between businesses of the two countries and encourage future business partnerships.

Talk 2 Brazil Talk Radio Guest Joanne Diehl

Talk 2 Brazil Talk Radio guest Joanne Diehl, President ThinkBRQ, USA and Human Capital specialist, discusses the recent US- Brazil IT-BPO Summit as well as “Why Brazil” for IT development and sourcing.

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Talk 2 Brazil Talk Radio Guest Humberto Plais

Talk 2 Brazil Talk Radio guest Humberto Luiz Plais , head of the Joint Venture between Mabe SA (Mexico) and Fagor (Spain) in Moscow. How to sell refrigerators and freezers at 20 below zero! A Brazilian doing business in Russia.

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Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into Your Followers « Event Management Services, Inc. – EMSI

Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into Your Followers « Event Management Services, Inc. – EMSI

Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into Your Followers
The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself.
PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light.
That characterization couldn’t be further from the truth, and not because the portrayals are exaggerated and phony, but rather, because they proceed from the false assumption that a PR agent’s work is just about “selling” his client. The truth is, public relations is a marketing tool that is most effective when it isn’t trying to sell anything. At the heart and soul of any good PR effort is the desire to provide the news media with a story worth telling, plain and simple.
The hard truth that a PR agency has to help clients understand is that journalists and hosts don’t care about selling your book, your product, your story or your messages.
What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations. And that is the “bottom line” in those industries.
Keeping that reality in mind, the best way to have successful interviews is to forget you’re selling something and work your marketing efforts around the goal of being the perfect radio guest. The key tactics to this strategy are:
Don’t position yourself as an author or executive. Instead, position yourself as an expert in your topic or your industry. Don’t try to sell anything other than your depth of knowledge and your ability to help answer key questions about some aspect of your topic that may have been in the news recently. For instance, a realtor can talk about escaping foreclosures. A stockbroker can talk about how to manage your own portfolio. Experts on just about any topic can look to the newspaper and find stories related to their expertise. Find that news story and shape your interview pitch around it, and include the fact that you have expertise in the field.
Make the host your friend. Talk candidly and openly about your topic in relationship to the current events surrounding it, and engage the host. In a recent interview, Lee Habeeb, co-creator of The Laura Ingraham Show and media coach to many of today’s top talk radio hosts, said, “The most important audience is the host. If you can engage the host, you will have engaged his audience. For example, the only reason most people gather around “The Savage Nation” is because they’re interested in what Michael Savage has to say and what he is interested in. So by proxy, you don’t have to worry about entertaining Michael’s audience; you simply have to engage and entertain Michael.”
Don’t sell. Stay on topic during the interview, and when appropriate, mention the free material on your web site that could benefit the host’s listeners. If you engage the host, give a great interview and offer helpful information, you don’t have to worry about selling anything. The host will do it for you. He’ll make sure his audience knows you’re an expert, he’ll give out your web site, he’ll mention the name of your book or he’ll talk about the value of your product. He’ll do the promotion for you.
Have a web site that does more than sell your product. If you are an author, provide free “tips articles” that explain your topic or your viewpoint in an informational manner. If you’re selling a product, create free reports or articles for your site that lay out the problem your product solves, again, in an educational tone.
How does this help you promote your book or your products?
Simple – one of the primary points of sale for almost every industry today is the Internet. Your web site is your virtual storefront or sales team, and companies pay big money for search engine marketing ads that are designed to drive traffic to your site. With your free report, you can drive radio listeners to your site in a non-commercial way that doesn’t lead them to believe you are selling anything. All it does is make you look smart. The host, tired of people using their shows to promote themselves, appreciates you not sounding like an infomercial and even urges his loyal audience to visit your site. If you’re really good, the host may even ask you back another time.
And you achieved all this simply by resisting the instinct to “sell,” and instead re-focusing your efforts toward helping the radio host offer listeners a good show.

As Incríveis Aventuras de Pepão e Beta

As Incríveis Aventuras de Pepão e Beta

Pepão,27, paulista. beta,26, carioca. pepão descobre o passaporte azul e avisa sua colega de trabalho beta. os dois resolvem viajar o brasil em um mês filmando tudo. as incríveis aventuras começam. pepão pega um avião para o rio. beta está no rio. pepão encontra beta. pepão e beta vão à prainha. beta surfa, ou pelo menos tenta. não tem onda e a água está fria. pepão e beta vão à joatinga. a maré está alta e a praia sumiu. pepão fica triste, quase chora. beta não liga pois já viu a joatinga milhões de vezes. pepão e beta vão ao corcovado. começa a chover. o dia acaba. beta e pepão resolvem ir amanhã para salvador.

Talk 2 Brazil Talk Radio guest Barry Dickler

Talk 2 Brazil Talk Radio guest Barry Dickler, Chairperson, Vistage International Florida. Talks about: Vistage Florida how it makes him feel young and the value of peer group participation, business recovery after the crisis in southern Florida, his first visit to Brazil. /
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Talk 2 Brazil Talk Radio Guest Oct. 26 William Griesinger, Venture Lender Specialist


Talk 2 Brazil Talk Radio guest Bill Griesinger, Commercial Finance and Venture Lending Specialist, Chicago. Talks about: Ideas for funding Brazilian business, Hedge Fund projects, multi cultural children in a global world. “Brazil is a Brand”. Board Member of The Brazilian Cultural Center of Chicago and former Board Member of Junior Achievement .


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Talk 2 Brazil with Juliano Graff, CEO Master Minds,

Talk 2 Brazil with Juliano Graff, CEO Master Minds, AMCHAM Campinas Bussiness Affairs committee member,an Angel investor, Mergers and Acquisitions, what foreign investors look for in Brazil?
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SU - Personal Interview Tips | Blog

SU - Personal Interview Tips Blog

Personal Interview Tips
October 14, 2009
by RJ Sherman
Interviews are a big step in the job search process that I don’t think most job applicants put in the right amount of effort for how important they actually are in a hiring manager’s eyes.
To start off my guide of personal interview tips I first want to emphasize what an interview is. An interview is a chance for a hiring manager to put a face with the qualifications on the page. The person has been handed your resume, looked over it, and they want to now find holes in it. They want to find where you may have exaggerated, they want to find where your strengths and weaknesses are. Most of all, they are looking to answer one basic question, “By bringing you on board are you helping or hurting the organization?”
5 Personal Interview Tips
1. Do your homework. When you get in front of a hiring manager make sure that you can talk her ear off with details about the company. Now it is unrealistic to expect that you will know everything about the company, but it is obvious within 10 seconds if you have done your research. Know the general idea of the company and if you can, try to use their products for more than 15 seconds before walking into the interview.
2. Look the part. If you want to be taken seriously you need to dress seriously. This goes far beyond just the clothes that you wear. You need to look your best that means brushed teeth, limited facial hair, clean hands, and no stains. It is not that hard and it goes a long ways.
3. Think before you speak. The questions being asked of you are not meant to be easy. A hiring manager doesn’t expect you to have an answer in ground breaking speed. In fact it is better if you take a second to relax, take a breath and collect your thoughts. A coherent answer is better than one that jumps around and hits on some of the points. I consider this one of the most important personal interview tips that I can give. A good answer is worth the wait.
4. Ask yourself “what is the question really asking”. If you are given a scenario, most likely the person is not looking for the perfect answer, they want to see your process. No one cares if you can come up with the right answer once in a while, but if you can think through a problem, even if you don’t get to the right answer all the time, the interviewer will know that you have a good head on your shoulders. An interviewer does not want to be lied to, but they do want their main question and their underlying question answered. With that being said, answer their direct question always.
5. Be passionate but not over the top. It is great to show enthusiasm. You have to show that you are interested in the position, but repeating on and on about how you would really like the job and how you love the company sounds like you are begging. You want to be confident, you want to show interest – leave it at that.
These personal interview tips are important regardless of the interview or the position.
In my opinion before you want into any type of interview you should first put yourself on the other side of the table. You should think to yourself “Why are they interviewing me? What sort of information are they looking for? Do I fit with what they are looking for? “ If you can bring those questions up in your own mind and come up with some answers then you will be much more prepared for the interview than anything else.
Understanding expectations is a huge part of the job search process. It is all too often that someone is hired into a position and they do not do well because they lead the hiring manager on during an interview or the job is below them because they were over qualified for the position. Making sure you are a good fit with the job is an important step before the interview even starts.
You want to make sure that you are always putting your best foot forward. Some of the best personal interview tips that I can give are mostly common sense.

Wall of Fame LA Talk Radio, Los Angeles

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americas-best-young-entrepreneurs-2009: Personal Finance News from Yahoo! Finance

americas-best-young-entrepreneurs-2009: Personal Finance News from Yahoo! Finance

America's Best Young Entrepreneurs 2009

by John Tozzi, Stacy Perman, and Nick Leiber

Monday, October 12, 2009

For our fifth annual roundup, BusinessWeek readers nominated a record number of young entrepreneurs. Meet the 25 most impressive

Welcome to our fifth annual roundup of the country's most promising young entrepreneurs. Before we get started examining the new batch, consider this question: Who is more likely to start a business: A college student or a worker with a few decades of experience? Yep, you guessed it: the experienced worker.

• America's Best Young Entrepreneurs 2009

• Entrepreneurs Who Started Young

• Special Report: America's Best Young Entrepreneurs

It turns out it's boomers, not twentysomethings, who start the most businesses in the U.S. Over the past decade or so, the highest rate of entrepreneurial activity belongs to the 55-64 age group. The 20-34 age bracket, by contrast, had the lowest rate. That's according to a recent report by Dane Stangler, a senior analyst with the Kauffman Foundation, based on data collected from 1996 to 2007. It echoes research by entrepreneur-turned-academic Vivek Wadhwa, who found that twice as many tech entrepreneurs create ventures in their 50s as do those in their early 20s.

So not only are these entrepreneurs navigating the toughest economy many of us have ever lived through, they're also vastly outnumbered by older, more experienced competitors, who usually have more contacts and capital. That's even more reason to continue to give young entrepreneurs the encouragement, respect, and awe that they've received since becoming cultural icons during the dot-com boom.

Stangler says he's not suggesting young people aren't entrepreneurial or won't be. "The cachet of large, established companies has taken a hit. Job tenure has been falling for a long time. Employment is not going to recover in the very near future. People across all age groups are going to take the future into their own hands."
Brian Ruby, 25, is just one entrepreneur who is following through on Stangler's prediction. He founded molecular imaging equipment maker Carbon Nanoprobes in 2003 in his Columbia University dorm room and has since raised about $4 million from institutional and private investors. After six years doing research, Carbon Nanoprobes is now transitioning to equipment sales, and Ruby expects about $1 million in revenue in 2010. The nine-person company based in Pike Malvern, Pa., sells its equipment to universities, semiconductor firms, and material sciences companies.

Husband-and-wife team Eric Koger, 25, and Susan Koger, 24, launched indie clothing e-tailer ModCloth in 2002, near the end of their freshman year at Carnegie Mellon University. They've managed to raise a little over $3 million from angels such as StubHub co-founder Jeff Fluhr and venture capital firms First Round Capital and Maples Investments. Eric says the 104-employee, Pittsburgh-based company is profitable, with around $1 million in monthly sales, and forecasts more than $15 million total in 2009.

Logan Green, 25, and John Zimmer, 25, started Zimride in 2007 to allow carpoolers to connect online. Its 35 clients are mostly colleges but include corporate customers such as Cigna (CI) and Wal-Mart (WMT). Universities pay about $10,000 per year to use the platform, although pricing varies. Zimmer says the Palo Alto (Calif.) firm, with six employees, expects revenue of $400,000 this year and is now profitable.

Record Numbers
These are just a few of our finalists defying the odds. To assemble the group, as in previous years, we asked BusinessWeek readers to nominate candidates aged 25 and under who were running their own companies that showed potential for growth. Given the severity of the recession, we were pleased to receive a record number of nominations this year -- more than 600. After the call for nominations ended in mid-August, our staff sifted through the nominees looking for the most impressive.

Not surprisingly, the majority were Web-based businesses, where barriers to entry continue to fall. There were a smattering of more traditional companies, including an aircraft seller, a specialty mushroom grower, and a machinery lubricant vendor. Compared with last year, more women were nominated, more businesses were profitable, and more had secured equity capital.

You can flip through this slide show for profiles of each of the 25 finalists, then vote for the business you feel holds the most promise. We'll announce the top vote-getters on Nov. 9. Then check out our slide show on where last year's finalists are now. For more elements of the special report, including a feature on selling to universities and a video interview with a standout alum, visit the related items box at upper right side of this overview.

U.S. Entrepreneurs Ages 25 and Under

This summer, BusinessWeek set out on its fifth annual search to find the country's most promising young entrepreneurs. As in previous years, we asked readers to nominate candidates ages 25 and under running their own companies. After the call for nominations ended in August, our staff whittled the batch down to 25 impressive businesses. To read profiles of the finalists and vote for the business you feel holds the most promise, click on. We'll announce the top vote-getters on Nov. 9.

Note: Revenues and traffic numbers are self-reported. To be considered, founders had to be 25 or under when the nomination form was posted in late June.

Guest Dr. Susan Kaufman Purcell

Talk 2 Brazil Live Radio guest Dr. Susan Kaufman Purcell, Director of The Center for Hemispheric Policy at the University of Miami . . We discuss Brazil’s Foreign Policy and Brazil – U.S Relations. Is Brazil a leader? Trade policy? Upcoming elections, and much, much more…

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Talk 2 Brazil guests Malu Franca, Relationship Director and Celyta Jackson, Sheraton Sao Paulo

Business tourism in Sao Paulo, the business capital of Brazil , what to see and what to do in the city that never sleeps .From Formula 1 racing to conventions and fashion shows. World Cup 2014 and now the Olympics 2016, they compare New York, Rio and Sao Paulo.

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Talk 2 Brazil Live Radio guest Caio Gouvea, General Manager Puratos Brasil Ltda.

Guest Sept. 28 Hamilton Caio Gouvea. To Listen:

Talk 2 Brazil Live Radio guest Caio Gouvea, General Manager Puratos Brasil Ltda.

Aeronautical Engineer ITA Brazil, post grad in marketing ESPM, Brazil. From Rockets to bread and chocolate, Caio talks about the Brazilian food industry, and being the reliable partners of bakers, patissier and chocolatier customers while helping develop their businesses through innovation.

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Brazil Stocks, Real Rise on Moody’s Investment-Grade Rating

Brazil Stocks, Real Rise on Moody’s Investment-Grade Rating

By Alexander Ragir and Drew Benson

Sept. 22 (Bloomberg) -- Brazilian stocks rose to a 14-month high and the currency jumped after Moody’s Investors Services upgraded the country’s credit rating to investment grade.

The Bovespa index surpassed the 62,000 level after Moody’s raised the rating one level to Baa3, the lowest investment grade level, a year after Standard & Poor’s and Fitch Ratings made similar moves. Moody’s gave the country’s rating a positive outlook.

“It’s positive and corroborates the perception that Brazil performed better than most other countries during the crisis,” said Eduardo Favrin, who oversees about $4 billion in stocks as head of equities for HSBC Global Asset Management’s Brazil unit in Sao Paulo. “It shows that, relatively speaking, Brazil came out of the crisis better than it was when it entered.”

The Bovespa index gained 0.9 percent to 61,493.39, the highest since July 2008. The currency climbed as much as 1.9 percent to 1.791 per dollar, the strongest since Sept. 22, 2008. Brazilian bond yields slid for the first time in six days.

The ability of Latin America’s largest economy to pull through the global financial crisis “points to a material improvement in Brazil’s sovereign credit profile,” Mauro Leos, Moody’s regional credit officer for Latin America, said in a statement.

Brazil’s gross domestic product grew more than analysts forecast in the second quarter, pulling the economy out of its first recession since 2003 thanks to rising domestic demand.

“It’s a good step and shows they’ve done a good job in terms of market fundamentals,” said Eric Conrads, a Mexico City-based hedge fund manager at ING Investment Management, which oversees $12 billion in emerging-market assets. “Not only did they upgrade the country but they gave a positive outlook, which means there’s more to come. Brazil has all the stars aligned and this is just confirmation of that.”

Batista Stocks Surge

MMX Mineracao e Metalicos SA, controlled by Brazilian billionaire Eike Batista, surged 6.5 percent to 10.60 reais after Batista said he may attempt to buy a stake in rival Vale SA.

Vale rose 2.6 percent to 37.02 reais. Bradespar SA, a holding unit of Banco Bradesco SA and controlling shareholder of Vale, said in a regulatory filing late yesterday that Batista showed “interest” in acquiring the company’s indirect stake in Vale. Bradespar said it didn’t “consider or accept” the offer. The stock rose 2.8 percent to 33.24 reais.

Batista is also interested in acquiring the stake that Previ, Latin America’s largest pension fund, holds in Vale, Brazilian newspaper Valor reported yesterday, without saying where it got the information.

‘We Have Cash’

“We have cash, we have resources and if we have space, it will happen,” Batista told reporters late yesterday in New York when asked about his interest in Vale. He declined to comment further on any talks he was having about acquiring Vale shares.

Rossi Residencial SA rallied the most in the Bovespa index after Barclays Plc said the shares are “undervalued.”

“Rossi is a leading, competitive, capitalized and healthy company, with no solvency concerns or any material issue that provides a fundamental basis for the paper to be trading at such a discount to liquid peers,” Barclays analysts wrote.

The BM&FBovespa Small Cap index rose 0.6 percent. Mexico’s Bolsa index slipped 0.3 percent and the MSCI Emerging Markets Index climbed 1.5 percent.

The Bovespa has jumped 64 percent this year on speculation a rebound in commodity prices and record-low interest rates will bolster growth in Latin America’s largest economy. The rally sent its price to 25.67 times reported earnings, a five-year peak and higher than the 20.80 price-to-earnings ratio of the MSCI Emerging Markets Index, according to Bloomberg data.

The real strengthened 1.6 percent, the most in five weeks, to 1.7959 per U.S. dollar. Today’s gain extended the real’s advance this year to 29 percent, the best performer against the dollar after the South African rand among 26 emerging-market currencies.

‘Risk Appetite is Back’

An investment grade mark from all of the three main ratings agencies “opens Brazil to investors who can’t go into split- rating countries,” said Win Thin, a senior currency strategist with Brown Brothers Harriman & Co. in New York. “Risk appetite is back, to the real is up anyway, but the entrance of some more institutional investors could give it another leg up.”

Thin expects the real to climb to 1.75 per dollar by the end of the year.
The yield on the overnight interest-rates futures contract due in January 2011 slid for the first in six days, falling 12 basis points to 10.02 percent. The yield on Brazil’s zero-coupon bonds due January 2011 declined for the first in six days, dropping four basis points to 10.11 percent.

To contact the reporter on this story: Alexander Ragir in Rio de Janeiro at;

Wasted sales time.

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Jeff Sobel, Recent MBA Graduate from the Thunderbird School of Global Management

Interview today Sept. 21 at noon pst and 3 pm est on LA Talk Radio Channel 2 
with Jeff Sobel, Recent MBA Graduate from the Thunderbird School of Global Management.

Jeff Sobel is a recent MBA graduate from the Thunderbird School of Global Management in Glendale, Arizona. While at Thunderbird, he focused on the Brazilian market. This course of studies was driven not only by his passion for Brazilian culture, but by his belief that Brazil will continue to play an increasingly vital role in the global economy and become an even more important business partner with the United States.

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Brazil's soap operas linked to dramatic drop in birth rates -

Brazil's soap operas linked to dramatic drop in birth rates -

Brazil's soap operas linked to dramatic drop in birth rates

Soap operas, known as telenovelas, encourage smaller families study finds Birth rates in Brazil have fallen dramatically since the 1970s Divorce and taboo health conditions are also now less stigmatized

September 10, 2009 -- Updated 1123 GMT (1923 HKT)

(CNN) -- The love-triangles, family feuds and paternity mysteries of Brazil's telenovelas have commandeered the nation's airwaves for decades and generated a fortune for Globo -- the powerful TV network that produces many of the genre's most popular shows.

Brazilian actress Carolina Dieckmann's portrayal of life with lukemia prompted 23,000 marrow donations after the show was aired.

But aside from lining the pockets of television executives, evidence is emerging that the telenovelas have had a surprising impact on the fabric of Brazilian society.

From declining fertility rates and a growing proportion of divorcees, to an increasing awareness of social issues and taboo medical conditions -- it is claimed that the colorful dramas are responsible for a wave of 'social merchandising' that has helped significantly alter Brazilian values over the years.

Despite a religious culture that condemns modern family planning methods, birth rates in Brazil have decreased from 6.3 children per woman in 1963 to 2.3 in 2000. This drop is of a similar scale to that seen in China, where the government has played an extensive and controversial role in controlling population numbers.

Although such a change could be attributed to a range of factors, a new study reveals that there is a direct correlation between the availability of the Globo TV signal and low fertility rates across Brazil. This is accompanied by a similar pattern of increasing divorce rates, as well as the (albeit less remarkable) tendency for parents to name their children after popular characters.

Novelas depict the "small, healthy, urban, middle and upper-class consumerist family," says Alberto Chong, one of the study's authors. "They have been a powerful medium through which the small family has been idealized."

The influence of TV is particularly strong in countries like Brazil. Joseph Potter, a University of Texas sociologist who has studied the relationship between fertility and television in Brazil explains in a report: "It's not a literate society, it's not a place where there are books and newspapers outside the upper 10 percent -- and television fills that space."
But as well as fashioning lifestyle choices, the novelas contribute to an increasing awareness and tolerance of difficult social issues.
Bruno Gagliasso is the star of one of the most popular novelas in Brazil. In it he plays Tarzo, a recently diagnosed schizophrenic fighting not only himself but the stigmas of mental illness.

"We're showing a disease that people ignore," he tells CNN. "And we're able to expose it to society as a whole."

Finding opportunities to insert health themes into novelas is described by some in the industry as 'social merchandising' and its effects are quantifiably real.

Globo executive Luis Erlanger says that one episode, which featured a young girl in tears as her head is shaved in preparation for chemotherapy, prompted 23,000 bone marrow donations in the month after it first aired.
Despite this, Erlanger is quick to assert that Globo's priority is always with entertainment and that social issues will never dictate plot.

However Manoel Carlos, writer of novelas since 1978, sees the inclusion of health themes and information as a personal responsibility.

"Novelas are used to sell cars and freezers," he tells CNN. "So why not sell some good information?"

Public Relations and this Second Wave of the Internet

Public Relations and this “Second Wave” of the Internet

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Interpersonal Skills

Interpersonal Skills

Published by Liz Banks on November 13, 2008 under Communication Skills
In today’s competitive business environment, the ability to communicate well with others is very important. Good communicators are able to give out the right ‘vibes’ - which in turn encourages a positive response from others. This can be seen as a natural ‘gift’ that some people possess and other don’t but the truth is that anyone can modify their own behaviour and communications to help draw out the sort of behaviour and communication they want in others.
In this article we’ll be looking at some techniques to help you achieve more from your interpersonal skills.

The Company Your Targets Keep

The Company Your Targets Keep
by Rachel Happe
In the past, because relationships and influences used to be so hidden from view, we had few options but to go directly to the person we were hoping to influence - whether to sell them something, convince them of a course of action, get support, etc. Interestingly enough, except for people who are primed and ready to be influenced that tactic doesn't work all that well.
So this is where advertising has traditionally come in - something that gets in front of people, makes them aware, and warms them up. But it also annoys most people because it gets in the way of something else they are trying to do. Social media is so effective because it allows people to get exposure and 'warm up' to ideas, products, or you through a trusted source - their existing connections. As an individual that is much more natural and much less forced. People are also much less likely to throw up barriers and a defenses against information when it comes from a trusted source and it is in a context that makes sense.
All of this suggests to me that if you are trying to get someone to try something, change their minds, or think differently.... going direct may not be the most effective way to do it, although that seems counter-intuitive. Instead, find the company your targets keep. Start with the people in your targets circle who are receptive to your message. Surround and envelop that target with company that is supportive of your goals. It's called triangulation and it works pretty well, especially if you are looking to build long-term, trusted relationships. If you are looking for a quick transaction, it's probably not a good method for you because it does takes investment and thought.
I've been having the network conversation with more and more organizations - urging them to think about all of the influencers that surround their core target. No person or organization exists in a vacuum. The more that they get your message from different parties that they trust, the more likely they will be proactively interested in your message. I believe that this dynamic will make corporate partnerships even more of a strategic differentiator than they are today. It will also force companies to re-assess how cooperative they are in their markets and with competitors because any tactics seen as negative will reverberate and break down a web of trust around their targets.
Why does trust matter so much in today's business relationships? Well, Chris Brogan & Julien Smith can tell you but here's my perspective:
- The speed of information flow is increasing very rapidly which is causing decision cycle times to decrease rapidly. In an environment where people do not have the time to ponder and weigh options, they rely more and more on the trust they have in various information sources.
- High-trust relationships reduce pressures - whether that is performance pressure or margin pressure or time pressure. Trust relationships typically have a high degree of empathy and forgiveness which keeps the parties loyal to a relationship even when things go wrong - and it reduces negative confrontations.
Who are you trying to convince of something? Have you thought of your relationships with all of the parties in your targets network of influence?

Talk 2 Brazil Guest interview with Matt Wilson Founder

Show Summary and Guest Sept. 7on LA Talk Radio

Talk 2 Brazil Live Radio guest Matt Wilson, co founder of Under30CEO the magazine encouraging young people to go out and live the dream. Graduate of Bryant University and President of the Collegiate Entrepreneurs' Organization , led the program to #1 ranked entrepreneurs organization in the world also became National Student Leader of the Year.
Brought to you by Focus MI Market Intelligence

PLAY or DOWNLOAD interview files.

You can also listen on the Blog 

MondayMorning: When the Penny Drops Paradigm Shifts.

MondayMorning: When the Penny Drops – Paradigm Shifts.

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Talk 2 Brazil Guests - Matt Wilson Founder Sept. 7

Interview with Matt Wilson :  About Matt

President of the Collegiate Entrepreneurs' Organization at Bryant University and led the program to becoming the #1 ranked entrepreneurs organization in the world and became National Student Leader of the Year.

After moving home upon graduation he realized he was no longer surrounded by any smart, young, innovative people.

Founded Under30CEO is the magazine encouraging young people to go out and live the dream.

He was struck by the Talk 2 Brazil  website because so many young people are attracted to Brazil. The magazine encourages people to start their own businesses so they can create a lifestyle they want--to a lot of them this means going to Brazil and operating their business on their laptop.

Under30CEO also has an adventure and travel section in the magazine and Brazil is at the top of the list for places to go.

Matthew J. Wilson

Startup Professionals Musings: The 7 Most Underrated Businesses

Startup Professionals Musings: The 7 Most Underrated Businesses

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Talk 2 Brazil Guests - David Neeleman Azul Airlines Guest August 31

Talk 2 Brazil Guests - David Neeleman Azul Airlines Guest August 31

David Neeleman
Chairman, Azul Linhas Aéreas Brasileiras
David Neeleman started his fourth airline, Azul, in his second home, Brazil.

David was born in Sao Paulo, while his father was Bureau Chief there for Reuters, before moving to Utah as a child. A dual citizen, he’s returned to Brazil many times throughout his life and is very excited about the prospect of changing the way Brazilians travel, giving access to air travel for many who have never had the opportunity.

As Chairman of the new airline, he has ordered 76 brand-new Embraer 195 jets which will be equipped with 118 comfortable ultraleather seats in a 2 by 2 configuration and will be the first in Latin America to offer LiveTV, inflight TV programming via satellite. Azul commenced service in January 2009.

Prior to Azul, David founded JetBlue Airways in New York and spent the last decade as Chief Executive Officer (1998 to 2007) and Chairman (2002 to 2008). An amazing success by any measure, JetBlue was an instant hit with travelers and was the first airline to earn $100 million annually within five years, thus becoming a “major” airline fastest. In the last year, JetBlue was ranked Top Low Cost Airline for Customer Satisfaction by J.D. Power and Associates and Best Airline by Consumer Reports. It has won Conde Nast Traveler’s Readers Choice Awards for Best U.S. Airline for the last seven years.

David’s career began in 1984 when he co-founded a low-fare carrier called Morris Air with June Morris, the owner of Salt Lake City-based travel agency Morris Travel. As President of Morris Air, David implemented the industry’s first electronic ticketing system and pioneered a home reservation system where calls are handled by reservationists working from their homes.

Following the sale of Morris Air and a short period with Southwest Airlines, David took the electronic ticketing system that he had initiated at Morris Air and developed it into Open Skies, the world’s simplest airline reservation system. David sold Open Skies to Hewlett Packard in 1999. Also during this period, David acted as a consultant to WestJet Airlines, the successful Canadian low-fare start-up airline.

Having already enjoyed a unique career in aviation, David is excited to invest his lifetime’s experience from Morris, Southwest, Open Skies, WestJet, and JetBlue into creating the best airline Brazil has ever seen.

David currently splits his time between Brazil and New Canaan, Connecticut, where he lives with his wife Vicki. They have nine children.

Seu Coach Pessoal

Seu Coach Pessoal

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This is a site with information in Portuguese on Business Coaching, Personal Coaching and Executive Coaching created by Thomas F. Reaoch, Radio Host on LA Talk Radio, Coach, Consultant, Writer, Author and Speaker.

The 10 Rules for Building a Successful Personal Brand | Under30CEO

The 10 Rules for Building a Successful Personal Brand Under30CEO

Tom Reaoch and Guest Luciana Santucci. Listen or Download.

LA Talk Radio Talk 2 Brazil with Tom Reaoch

Luciana Santucci is a Brazilian lawyer, specializing in labor law and International Contracts, also completing her Master of Comparative Law Course International Arbitration at the Samford University, Alabama.

A Professor of law and the author of the book in Portuguese Assedio Moral no Trabalho ( Moral Harassement) – Editora Leidithati.

Program was live on Monday Aug 24. at 12 noon LA, 3 pm NY and 4 pm Sao Paulo.
LA Talk Radio Channel 2

Two hours of under-exposed Brazilian music.

Listen to two hours of wonderfully under-exposed Brazilian music

Produced for the University of London’s Open Air Radio and published on the web as a podcast, the Caipirinha Appreciation Society (CAS) show gives its worldwide audience a chance to relish on two hours of wonderfully under-exposed Brazilian music of all styles, regions and time-periods.brazilian

Brazilian Tourism Portal

Brazilian Tourism Portal

What is good in Brazil!
Very few tourist destinations can offer such varied options as Brazil. Its natural beauties, the enormous popular festivities and the countless protected environmental reserves are valuable attractions that astound the foreign tourist when it comes time to choose a vacation destination. Everyone has already heard about Rio de Janeiro, Carnival, the Amazon or the country’s paradisiacal beaches. Recent surveys carried out by Embratur (Brazilian Tourism Institute) show that the most sought after Brazilian location is Rio de Janeiro. Also called the Marvelous City, this capital of the state of Rio de Janeiro has some breathtaking scenery and is also home to the largest popular festivity in the world: Carnival. The grandiose celebration, which gathers thousand of merrymakers every year to dance and watch the Samba School parades, attracts a significant number of foreign visitors to the grandstands and box seats that line the Marquês de Sapucaí Avenue. Carnival is also present in the schedules of several other Brazilian cities, attracting the interest of a great many foreigners who visit Brazil. São Paulo follows Rio’s example, and it too puts on some lively Samba School parades; in Pernambuco, the merrymakers in Olinda and Recife, who dance in the streets in costumes, following music groups on floats and maracatus, and carrying the famous gigantic dolls from the region are the ones who stand out; in Salvador, capital of Bahia, the fun is provided by trios elétricos, mobile stages that pull thousands of people along behind them to the sound of the axé music from Bahia until sunrise. The country’s beautiful beaches and natural wonders also call people’s attention and attract 35% of the tourists, according to surveys carried out by Embratur. With a coastline that extends more than seven thousand kilometers, Brazil has the privilege of being able to offer several leisure options in this segment. Among the most visited beaches in the country, we have the famous beaches of Ipanema and Copacabana, along the Rio de Janeiro coast; Joaquina, in the south of the country, famous for holding national and international surf championships; Praia do Forte, along the north coast of Bahia, headquarters for the Tamar Project for the preservation of sea turtles; and the wonderful beaches in the Fernando de Noronha archipelago. And one cannot forget about Ecotourism, the segment that has attracted most new followers over the past few years. According to data from the Ecotourism Society, average annual growth has been between 10% and 15%. Those interested in this type of traveling total 5% of the entire world tourist flow, or approximately 35 million people. And Brazil is one of the destinations with greatest potential in this segment, since it has one of the world icons for ecology and biodiversity: the Amazon, located in the north of the country, with around 5.5 million square kilometers. It is estimated that the forests alone in the Amazon region have 60% of all life forms on the planet – more than half of which are still unknown to science.

Listening to Music on Mobile Phones Doubled in Past Year

Listening to Music on Mobile Phones Doubled in Past Year
August 10, 2009 Jennifer Lane-->
A new study by Forrester Research shows that 10% of mobile phone users use their device to listen to music, up from 5% a year ago. According to a summary of the study by Mediaweek, texting and emailing pictures were also up, while watching tv or videos was flat, and checking the stock market was down (I wonder why!) Specifically, it is the under 30 year olds (18 to 29) that are leading the way, 22% of them use their phones to listen to music while only 7% of the older demographic do the same.
It’s all good for Internet radio, as more and more people find their way to their favorite online station via their connected mobile device. Internet radio’s audience is growing rapidly as it becomes more and more ubiquitous.
While listening to music over mobile phones is surging, downloading songs from iTunes is not. Billboard reports that iTunes track sales are flat. So called “over the air downloads” from mobile devices are either not surging, or simply growing enough to keep pace with a drop off in downloads from computers.
Some online stations, such as Pandora, have seen strong music download sales and are enjoying the additional revenue that generates. Earlier this year they reported song download sales of a million a month with 20% of those happening from mobile devices. My guess is that – as in so many other ways – Pandora has figured out a way to make it easy and appealing for listeners to purchase music while listening to it on Pandora, while other online stations may be either not emphasizing it, or not offering it at all. Stations should make sure their mobile platform offers simple and immediate ways for listeners to purchase songs (and visit advertiser’s websites for that matter.) It just makes cents…

Brazilian Music beyond the clichés!

BRAZILIAN MUSIC beyond the clichés!
Produced for the University of London’s Open Air Radio and published on the web as a podcast, the Caipirinha Appreciation Society (CAS) show gives its worldwide audience a chance to relish on two hours of wonderfully under-exposed Brazilian music of all styles, regions and time-periods.brazilian .

Listen to Liliana Magon, Junior Achievement

Liliana Magon, Executive Director Junior Achievement Sao Paulo will also be part of Monday´s LA Talk Radio interview on the HP Global Business Challenge.
Live 12 noon PST, 3 pm EST, 4 pm Sao Paulo Channel 2.

The Junior Achievement and HP Global Business Challenge

Interview Regina Macedo, marketing director HP Brazil on the
the project on Talk 2 Brazil , Monday Aug. 17 LA Talk Radio

The HP Global Business Challenge (HPGBC) is based on JA Titan™, an online program that allows teams of high school and university students to act as chief executive officers of virtual manufacturing companies and compete to earn the highest performance index.

The teams are prompted to make decisions that affect the profitability and sustainability of their virtual company and attempt to outperform their competitors in profit, sales, and market share. They set prices, determine production levels, invest in capital, plan marketing and research, and development budgets.

"The HP Global Business Challenge is Junior Achievement's most intense competition, requiring superior knowledge and skill levels," said Sean C. Rush, president and chief executive officer, JA Worldwide. "These students are socially-minded technology innovators. Through this competition, we empower their entrepreneurship and work readiness."

Who is eligible to participate?
JA Students or alumni between the ages of 14 and 22, from any global region, who have JA Worldwide program experience including, but not limited to, JA Titan, JA Banks in Action, JA Company Program, JA Economics, JA Exploring Economics, and/or GLOBE.

Date of Final Competition August 18, 2009.

Location Brazil.

Final Round
The Final Face-to-Face Competition will be held in Brazil in August 2009.

Ccash prizes will be awarded to the top five teams at the final competition!
Travel Prizes:
Travel scholarships will be awarded to the top eight teams and one chaperone from each finalist country. Two students from each of the top eight teams will be flown to the final competition in August 2009 to compete in person. .

All participating students compete within their age groups during the two qualifying rounds. The HPGBC has two divisions: University (ages 18-22) and High School (ages 14-18). Student teams who advance to the final competition will compete against both age groups with no separation by division.

About Junior Achievement:
JA Worldwide is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. Junior Achievement programs help prepare young people for the real world by showing them how to generate wealth and effectively manage it, how to create jobs which make their communities more robust, and how to apply entrepreneurial thinking to the workplace. Students put these lessons into action and learn the value of contributing to their communities. JA’s unique approach allows volunteers from the community to deliver our curriculum while sharing their experiences with students. Embodying the heart of JA, our 384,925 classroom volunteers transform the key concepts of our lessons into a message that inspires and empowers students to believe in themselves, showing them they can make a difference in the world.

Glass Ceilings for Women Entreprenuers

More on business women in a macho world, from Gini Dietrich.

Glass Ceilings for Women Entreprenuers.
By Gini Dietrich
I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.”
When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men in the room would say, “If we work with you, when do we get to meet your husband?” At first I thought it was a social thing. How nice! They want to socialize with both of us.
Then the fateful day happened. I’ll never forget it. Two gentlemen came to our office (there were three of us at the time) and they had on very expensive suits. One of the men placed his Halliburton metal briefcase on the conference room table and said, “If we don’t meet your husband during this meeting, we’ll be working with another firm.”
I said, “I’m sorry, but why would meeting my husband have anything to do with our winning your business?”
He said, “Because he runs the business and we don’t do business with companies if we haven’t met the principals.”
Needless to say, they were escorted out because I was so livid that they actually thought a MAN ran my business!
As I told this story to the men in my life, my friend Mark Allan suggested we created a Remington Steele-like identity for a male business partner. Then my friend Harry Brumleve came up with a name - Charles Arment - and even wrote his bio, which we put on our Web site.
Charles gave me great business confidence and taught me how to negotiate. It was fun “kicking it upstairs” to get approval on what the prospective client was wanting or asking for more from a vendor. I didn’t have to be the bad guy. Charles was the bad guy. But it also helped me gain more immediate respect because it was perceived a man was running the business.
Then Jeff Wuorio called to interview me about the perception of glass ceilings for women entrepreneurs and I told him the story of Charles. He was so fascinated, he wrote a story about it called “Four ways businesswomen can combat bias.”
When it was evident that Charles was like Remington Steele - made up - I got A LOT of flack. I heard how dishonest it was and that if I could lie about that, what else did I lie about in business. But do you know who made the most stink about it? WOMEN! Men thought it was funny (like I did). Women thought it was terrible and that I was doing a big disservice to the gender.
But in an effort to be completely transparent, we had some fun with it internally and held an obituary-writing contest. Charles died a couple of years ago, but my confidence in negotiations remained. I’ve not once since had anyone ask when they get to meet my husband. And it turns out, we do really good work so we don’t need a man at the top to help with perception issues.
So maybe Del Jones was right last week…behind every successful woman there is a man, even if he’s made up.

The Fight Against Destructive Spin » Blog Archive » Glass Ceilings for Women Entreprenuers

Listen to Claudia Pereira

Show Summary and Guest August 10

Talk 2 Brazil Guest Claudia Pereira, Marketing and CRM for Latin America at Markem-Imaje talking on life as a female in predominantly male business environment, compares French, Americans, Latin Americans and Brazilians.

Brought to you by Focus MI Market Intelligence .

Life as a female in male business environment.

Talk 2 Brazil interview with Claudia Pereira, a Marketing and CRM executive Latin America, talking on life as a female executive in predominantly male business environment. Live monday Aug 10 noon LA, 3 pm NY and 4 pm Sao Paulo on LA Talk Radio channel 2.

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