Founder and Host

Founded in 2009 as the first English language Internet Radio Program. Business in Brazil and the world. Now in Podcast format.

Paulo Pontes, Senior Managing Director at Michael Page International, Brazil

Paulo Pontes, Senior Managing Director at Michael Page International, Brazil

 Paulo Pontes is currently  Senior Managing Director of the Brazilian Operations of Michael Page with 13 business units and 3 Companies; Page Personnel, Michael Page and Page Executive.
Listen to Tom Reaoch interview Paulo Pontes, PLAY or DOWNLOAD .
Recently Paulo Pontes made a presentation to the Business Affairs Committee at Amcham Campinas on Competitiveness in the Brazilian Human Resource and Labor Market and which he will share with the Talk 2 Brazil global audience.

Paulo was responsible for the Start Up of Michael Page Offices in Brazil and was the former Director of the Finance, Sales & Marketing Division at Michael Page and has been a Member of the Board of Michael Page Brazil since 2001.
His specialties are, Building Effective Teams, Dealing with Ambiguity, Conflict Management, Drive for Results, Motivation and principally a passion for helping others.

Salvador Raza, Director CeTRIS Technology, International Relations and Security Center

Salvador Raza, Director CeTRIS – Technology, International Relations and Security Center

The Brazil Defence Industry

Salvador Ghelfi Raza is Director General of CeTRIS – Technology, International Relations and Security Center, Coordinator of the International Relations FACAMP and Associate Professor of National Security Affairs at the Center for Hemispheric Defense Studies at the United States National Defense University (CHDS / NDU) in Washington, DC.
According to the magazine “Isto É”, “Salvador Ghelfi Raza is the only Brazilian working on the team hired by the Obama administration to propose a major reform in politics and also in the methods used by the United States worldwide. There are 30 Ph.Ds, the best brains in the world in security, defense and diplomacy analysis.
Listen to Tom Reaoch interview Salvador Raza on LA Talk Radio PLAY or DOWNLOAD

Raza has a doctorate in strategic studies from UFRJ with postdoctoral in defense studies at the National Defense University in Washington, where he teaches.
Internationally-acknowledged leading World expert in Defense Analysis & Policy Planning, Force Design and Strategy Formulation.  Author of four books and more than 50 articles and chapters. Advanced experience in conflict assessment, policy development, and logistics.

Julia Michaels, American Journalist and Founder of RioRealblog.

Julia Michaels, American Journalist and Founder of RioRealblog.

Julia Michaels, Journalist and Founder of RioRealblog.
Rio de Janeiro is undergoing a momentous transformation in the runup to the 2016 Olympics and the 2014 World Cup games. Recognizing this and identifying a need for bilingual evenhanded reporting on it, Julia Michaels quit her job in August 2010 as foreign non-fiction editor for a top Brazilian publishing house, and founded RioRealblog.
Listen to Tom Reaoch interview Julia Michaels: PLAY or DOWNLOAD 
The blog quickly became a go-to source for Brazilians and foreigners interested in public safety, politics, investment, public policy, urban planning, real estate, education, transportation, health care, culture and more. The blog is often replayed on several sites, including the Christian Science Monitor. Michaels has been featured on Fatima Bernardes' Encontros morning show, ESPN's Outside the Lines program, in Le Figaro's weekend magazine, and in the Washington Post, among other media.
Born and bred in Boston, Michaels is in a unique position to serve her readers, having spent 31 years in Brazil. With an M.A. in international relations from the Johns Hopkins School of Advanced International relations, she married a Brazilian and arrived in São Paulo in 1981, where she worked a decade as a freelance print journalist.
She reported for The Wall Street Journal, Advertising Age and The Christian Science Monitor, before turning to child-rearing and fiction in the 1990s. In 2000 she earned a low-residency MFA in literature and creative writing from Bennington College, going on to publish stories in the Ontario Review. After a divorce in 2005, she worked at Editora Objetiva, where she acquired Eat, Pray, Love and led its Portuguese translation to the Brazilian best-seller list, where it remained for several years.

Dr. Luchen Li and Luis Fernando Covatti, Rose-Hulman Institute of Technology

Dr. Luchen Li and Luis Fernando Covatti, Rose-Hulman Institute of Technology

Dr. Luchen Li and Luis Fernando Covatti. 
“Ciencias Sem Fronteiras”. " Science Without Borders".  
Listen to Tom Reaoch and his interview with Dr. Li and Luis Covatti:PLAY or DOWNLOAD   
Dr. Luchen Li serves as the Associate Dean of Global Programs at Rose-Hulman Institute of Technology. This science and engineering school, set in the Midwest of the United States, has been ranked # 1 of all colleges of this size for 14 consecutive years. The caliber of education that is provided by Rose-Hulman makes this school the perfect place to gather some of the finest math and science and engineering students from Brazil. Dr. Li has encouraged and facilitated Rose-Hulman participation in the"Ciencias Sem Fronteiras" which is the initiative by the Brazilian government to send science and engineering students abroad and repatriate them with expanded cultural and educational experiences.
Dr. Luchen Li is an International Educator and a Steinbeck Scholar
Having received his education in China and the United States and then taught at universities in both cultures, Dr. Luchen Li has a broad experience in academic disciplines and deep knowledge of international education. Li has demonstrated leadership in building successful international programs for collaborative research, recruitment, study abroad, and student exchange. As Rose-Hulman Institute of Technology's first associate dean of global programs, Dr. Li leads the charge toward a more globally-focused educational experience, reaching out to increase international collaboration, and fostering a culturally-enhanced worldview to Rose-Hulman students, faculty and staff members.
Luchen is currently providing leadership and support in developing an institute-wide plan and to formulate and implement strategic initiatives for its global programs. He is coordinating with academic departments to develop international programs for their respective disciplines. He is also leading efforts to promote global and cultural activities such as study abroad and institutional global outreach, and helping with international admissions and international student services at RHIT.
With a track record of performance in international education and extensive experience in academics, Dr. Li has been invited as a keynote speaker to share his experience and philosophy in international education and cross-cultural understandings at national and international symposiums and conferences.
Li is committed to engaging all stakeholders of institutions and the broader regional areas in mapping out the global strategies to best serve the diverse needs and goals of each unit of the Institute. He believes that the Institute's dedication to enhancing and enriching global programs is in line with institutional missions to graduate leaders who can impact the world.
As a scholar, he has published in a number of publications, including books John Steinbeck's Global Dimensions, John Steinbeck: A Documentary Volume, Critical Companion to John Steinbeck, and numerous book chapters and articles in literary and cultural studies. Professor Li serves as Vice President of the John Steinbeck Society of America and is an editorial contributor of the Steinbeck Review.

Luis Fernando Covatti
Luis Fernando Pelaez Covatti comes to Rose-Hulman Institute of Technology through the national program "Ciencias Sem Fronteiras". Because of his engineering studies at Federal University of Santa Catarina in Florianopolis and his desire to tackle the competitive rigors of this national program, he earned the privilege to study for one year in the States at Rose-Hulman Institute of Technology. This educational initiative by the Brazilian government prepares Brazilian students to be leaders at home in math science and engineering with a view to global considerations. Luis is one of seventeen students who currently attend Rose-Hulman through this Brazilian government program.
Luis Fernando Pelaez Covatti was born in Santana do Livramento, state of Rio Grande do Sul, Brazil, right on the border with Uruguay.
He started college in March/2007, at the Federal University of Santa Catarina (UFSC), in Florianopolis, studying Control and Automation Engineering. During college, was the president of the Junior Enterprise of his major at UFSC (AutoJun) and leader of the Training of Professionals program of the CERTI Foundation, which won the FINEP National Technology Innovation Award in 2009. His first time in the USA was in 2008, during a 3 months' work-experience program at Squaw Valley Ski Corp, in California.
During the fourth year of college, spent 10 months in Aachen, Germany, working as intern at the Institute of Plastics Processing (IKV), at the North Rhine-Westphalia Technical University (RWTH). In the end of the fifth year, was approved for the national program Science Without Borders, coming to Rose-Hulman Institute of Technology (RHIT) in March/2012, for a one-year exchange program. During the 2012 summer break, worked at the Physics and Optical Engineering Department at RHIT, in the Smart-Lighting Research Group.
His graduation in Brazil is expected to be in August/2013.

Joao Jose San Martin, Vice President, Human Resources, Alcoa Power and Propulsion.

Joao Jose San Martin, Vice President, Human Resources, Alcoa Power and Propulsion.

Joao Jose San Martin, better known as "Joka" is currently serving as the vice president, human resources for the Alcoa Power and Propulsion, a global enterprise with $1.8 Billion in revenue and 25 operations in North America, Europe and Asia.
A native of Caçapava, SP, Brazil Joka attended the Executive MBA at the Stephen M. Ross School of Business - University of Michigan, received a Psychology degree from the University of Taubate and an Advanced Degree in Social and Labor Psychology from the Sedes Sapientiae Institute.
 Listen to the interview with Joka , PLAY or DOWNLOAD
He has been living abroad since his first international transfer from Alphaville in the São Paulo region to San Antonio, Texas in 2000. In these 12 years in the US, his family has moved from Texas to Michigan and is now living in Hudson, OH.
Joka has been working for Alcoa for 28 years, having contributed to the majority of Alcoa's businesses, including Investment and Aluminum Castings, Extrusions, Flat Rolled Products, Plastic Packaging, Primary Metals and Electrical & Electronic Systems.
Joka has extensive Human Resources experience with international businesses. His international career started in the Plastic Packaging business where he was responsible to lead Human resources for the operations in Argentina, Brazil, Chile, Colombia, Peru and Venezuela.
Joka is married to Rosana and has two children: João Victor and Ana Luiza. João Victor is at The Ohio State University studying Psychology and Ana Luiza will graduate from High School in 2013.

Leonardo Mattiazzi, Vice President, International Business Ci&T

Leonardo Mattiazzi, Vice President, International Business Ci&T

Leonardo Mattiazzi is vice president of International Business at Ci&T. With Ci&T since 1997, Leonardo has spearheaded several of the company's critical business units, including Professional Services, Sales, Marketing and Software Products. 
A truly global company, Ci&T is headquartered in Campinas, Brazil, with strategic locations across Latin America, North America, Europe and Asia. Ci&T's US headquarters is in King of Prussia, PA. where Leonardo talks to us on this interview.
Listen to the interview with Leonardo Mattiazzi PLAY or DOWNLOAD
Two of his standout achievements were the launch of Sensedia, a Service-Oriented Architecture (SOA)-focused organization, and the creation of Ci&T's Interactive Services practice. He has been an active proponent and driver of the Ci&T's transformation into a Lean organization. A prominent industry thought leader on the topic of Lean as both an application development principle and a cultural organizational tenet.
Leonardo has helped to facilitate and grow the company's emphasis on high-performance teams, whose talent, shared purpose and commitment to skills mastery promote continuous innovation and generate high quality results for Ci&T's clients.
 Leonardo Mattiazzi holds a bachelor's degree in Electrical Engineering from UNICAMP, University of Campinas, Brazil and an MBA from the Fox Business School, at Temple University in Philadelphia, PA.

Population of Over 60 Year-Olds to Reach One Billion within the Decade,

Population of Over 60 Year-Olds to Reach One Billion within the Decade, Finds New UN Report - Yahoo! News

Report Calls for Urgent Action by Governments to Address the needs of the “Greying Generation”

Tokyo (PRWEB) September 30, 2012
Corrected links included
Report Calls for Urgent Action by Governments to Address the needs of the “Greying Generation”

  •     80% of world’s older people will live in developing countries by 2050
  •     Over 60 population will be larger than the under-15 population in 2050
The number of older persons is growing faster than any other age group, says a new report, Ageing in the Twenty-first Century: A Celebration and a Challenge, released today on International Day of Older Persons by UNFPA, the United Nations Population Fund, and HelpAge International.
The new report underlines that, while the trend of ageing societies is a cause for celebration, it also presents huge challenges as it requires completely new approaches to health care, retirement, living arrangements and intergenerational relations.
In 2000, for the first time in history, there were more people over 60 than children below 5. By 2050, the older generation will be larger than the under-15 population. In just 10 years, the number of older persons will surpass 1 billion people—an increase of close to 200 million people over the decade. Today two out of three people aged 60 or over live in developing countries. By 2050, this will rise to nearly four in five.
If not addressed promptly, the consequences of these issues are likely to take unprepared countries by surprise. In many developing countries with large populations of young people, for example, the challenge is that governments have not put policies and practices in place to support their current older populations or made enough preparations for 2050.
Speaking at the report’s launch in Tokyo, UNFPA Executive Director, Dr. Babatunde Osotimehin, said: “People everywhere must age with dignity and security, enjoying life through the full realization of all human rights and fundamental freedoms.”
“Longer life expectancy,” he added, “was a goal of the Cairo International Conference on Population Development in 1994. More action needs to be taken to achieve this for all people; new poverty goals must not exclude older people.”
Important progress has been made by many countries in adopting new policies, strategies, plans and laws on ageing, according to the report. For example, over 100 countries in the last decade have put in place non-contributory social pensions in recognition of old age poverty. But much more needs to be done to fulfill the potential of our ageing world.
Forty-seven per cent of older men and nearly 24 per cent of older women participate in the labour force. Yet, despite the contributions that a socially and economically active, secure and healthy ageing population can give to society, the report also notes that many older persons all over the world face continued discrimination, abuse and violence. The report calls for governments, civil society and the general public to work together to end these destructive practices and to invest in older people.
The report also includes the stories of 1,300 older men and women who participated in group discussions in 36 countries around the world. Their first-hand accounts and testimonies add the perspectives of the older population supporting efforts for better understanding and immediate action to meet their needs.
Richard Blewitt, Chief Executive Officer of HelpAge International, said: “We must commit to ending the widespread mismanagement of ageing. Concrete, cost effective advances will come from ensuring age investment begins at birth - fully recognizing the vast majority of people will live into old age. Global and national action plans are needed to create a pathway to transform the explosive number of people over 60 to become growth drivers and value creators. By revolutionizing our approach and investing in people as they age we can build stronger, wealthier societies. Social protection and age friendly health care are essential to extend the independence of healthy older people and prevent impoverishment in old age.”
“These actions,” added Mr. Blewitt, “should be based on a long-term vision, and supported by a strong political commitment and a secured budget.”
“Ageing is a lifelong process that does not start at age 60. Today’s young people will be part of the 2 billion-strong population of older persons in 2050,” said Dr. Osotimehin. “This report shows that, with actions taken now, we can all benefit from the longevity dividend– increasingly in the developing world - now and in the future.”

Notes to Editors

-UNFPA, the United Nations Population Fund, is an international development agency that works on delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled.
-HelpAge International, helps older people claim their rights, challenge discrimination and overcome poverty, so that they can lead dignified, secure, active and healthy lives.
Today, UNFPA and HelpAge are hosting high-profile press conferences and a symposium in Tokyo. These events will be followed by similar launches around the world.
Today’s global launch will be followed by a day of global activism in which more than 60,000 older persons aged 60 or over, from 60 countries, will be campaigning as part of Age Demands Action (ADA). This global grassroots campaign calls on governments, the international community and civil society to address the rights, concerns and needs of older persons.
To celebrate the release of the report, UNFPA and HelpAge International are launching, 60 over 60, a list of 60 inspiring and influential older people over 60, and we need your help. You can nominate yourself, or an older person you admire - we are looking for a diverse group representing many nationalities and ages.
There are 3 ways you can nominate your inspiring older person for the 60 over 60 list:

  •     Visit to submit a photo and short story, telling us in 150 words or less about the nominee’s accomplishments and qualities.
  •     Post an image to the UNFPA or HelpAge’s Facebook wall with a short text.
  •     Share a tweet of 140 characters or less, using the #60over60 hashtag
Nominations will close on 23 November 2012.
All qualifying nominees will be posted on the 60 over 60 webpage of the 7 Billion Actions platform. An expert panel of respected public figures working with older people, or older people themselves, will narrow the list down to 60 people and it will be announced in December.

Ageing in the Twenty-first Century: A Celebration and a Challenge is available on:
For more information, please contact:

At UNFPA: Mandy Kibel, +1 212 297 5293,;

Omar Gharzeddine, +1 212 297 5028,
At HelpAge: Rachel Trayner; +44 (0) 207 148 7623, +44 77 3898 2122,

Catarina Bronstein, Global Reporting Initiative, Brazil

Catarina Bronstein, Global Reporting Initiative, Brazil

Catarina Bronstein , Global Reporting Initiative, Brazil
She has worked with various organizations on the topics of Fair Trade and international sustainable economic development such as Global Exchange and Fair Trade USA and is now working for Global Reporting Initiative (GRI)'s Focal Point Brazil, spreading the importance of sustainability reporting for companies in the country.
I met Catarina at a recent Sustainability Ccommittee meeting at Amcham Campinas where she was the featured speaker.
Listen to Tom Reaoch interview Catarina Bronstein Monday Oct. 1 at 1 pm PST on LA Talk Radio.
Having a Brazilian mother and American father, Catarina has her roots in both countries. In the past year she has moved back to Brazil after living 13 straight years in the U.S.
Catarina has a Bachelors degree in International Relations and Global Studies, with a minor in Anthropology, and a concentration in International Law from the University of the Pacific. She is currently finishing an MBA in Sustainable Business from Marylhurst University.

BBC News - Booming Brazil held back by education gap

BBC News - Booming Brazil held back by education gap

The BBC's Katty Kay says tackling vested interests makes educational reform in Brazil extremely difficult

Related Stories

It's the start of the day for the students at the Wilma Flor public school in the eastern suburbs of Sao Paulo. Only it's not 8am, or even 9am. It's 1pm.
Wilma Flor runs three shifts. The first group of students has school in the morning, the next in the afternoon and the final shift doesn't start until 7pm.
Over the past 20 years Brazil has done an impressive job of getting more students into the education system. Many of the children here at Wilma Flor are the first in their families to finish high school. Some have parents who didn't even finish elementary school.
That's the good news in Brazil's education story. Here's the bad news.
Brazil now has the sixth biggest economy in the world, but its education standards lag far behind. In an international study of education systems,PISA, it came in at 53rd. That threatens to hold this country back.
Political will
No-one here disputes that those figures must change, and soon. Brazil's recent economic boom has depended in large part on exporting its vast natural resources to other growing economies.

As one Brazilian economist suggested to me, this country's rapid expansion can be explained in one word: China.
But if Brazil wants to move beyond being simply a commodity provider, or if China's growth slows and it demands fewer Brazilian resources, then what?
Put simply, if Brazil wants to develop from an emerging economy to an emerged economy it will have to do a better job educating its population.
Improving education takes time - time this country doesn't have much of. Tackling the vested interests of administrators, teachers' unions and bureaucrats makes it one of the most politically difficult things any country can do. Look at the fights America has gone through over standardised testing.
Priscilla Cruz, a campaigner for education reform from Todos Pela Educacao, sums up the challenge like this: "The political issue is that teachers are voters, and in Brazil there are two million of them that can decide elections, so it is very hard to make changes".
One change that teachers' unions reject would be to make it easier to get rid of teachers who don't perform.
In Brazil, teachers can get tenure after only three years on the job, and once they have tenure they can't be fired.
Out at the Wilma Flor school we found teachers clearly wanting to do better but held back, ironically, by a lack of teaching for themselves.
When Regilene Cunha entered her first classroom as a teacher she had zero practical experience. She had the university qualification to be a teacher, but it was all academic theory, no hands on practice.
It was, she admits, a terrifying experience: "I felt insecure and apprehensive. The same as new teachers now."
Importing Europe
If Brazil's schools and universities cannot provide the skilled workforce to satisfy its economic needs, then Brazilian companies will look elsewhere for labour.
The government is exploring ways to reduce immigration restrictions to make it easier for technical professionals, particularly those with experience in the petro-chemical industry, can come and work in Brazil.
It's not lost on Brazilian companies that the recession in Europe means highly educated people are prepared to travel across the Atlantic for a job.
Joao Nunes arrived in Sao Paolo a year ago from Portugal. He's an engineer who works for a head-hunting company.
"When you talk about engineers, Brazil has a huge demand of technical professionals to face the growth of the country," he says.
Yet even he admits this is a short-term solution to Brazil's problem.
In the long run, the country cannot rely on engineers from Lisbon to make up its labour shortage, it will have to develop them at home.

Ben Tavener, Freelance British journalist living in Brazil

Ben Tavener, Freelance British journalist living in Brazil

Ben Tavener, British journalist and amateur photographer living in South Brazil .
Ben works freelance, but has been Senior Reporter at The Rio Times since August 2011.

Listen to Tom Reaoch interview Ben Tavener, PLAY  or DOWNLOAD

Before moving to Brazil, he was producer at the BBC World Service, where he specialized in Russia and the Former Soviet Union after studying Russian at Cambridge and living in Moscow for over a year.
However, his blog, Ben´s Brazil, focuses on his insights into news, travel and life in Brazil and nearby.
Ben Tavener studied Modern & Medieval Languages at University of Cambridge and has contributed for a number of world media, including BBC News, CTV News, and Voice of Russia
He speaks English (native), Russian (fluent) and Portuguese (nearly fluent!), as well as good French & Spanish.

Danilo Telles, Trainee in Forensic Services at PwC Campinas, Brazil.

Danilo Telles, Trainee in Forensic Services at PwC Campinas, Brazil.

Danilo Telles is a trainee in Forensic Services at PwC Campinas- Brazil.
Danilo talks about challenges in finding employment in the UK and in Europe and why he returned to work in Brazil.
Listen to Tom Reaoch interview Danilo Telles  PLAY or DOWNLOAD

His professional experience  prior to PwC  includes a five year experience in London, where he  gained his Bachelor´s degree in International Business Management from London Metropolitan University achieving a second upper class honorsfinal grade.
Throughout his studies in the United Kingdom, Danilo worked in an entertainment company  where he became deputy manager, responsible for staff training, elaboration of reports, accounts, shop management , market research, audit, fraud prevention and deliver of an excellent customer service.
As part of his degree, Danilo successfully completed modules such as Business Accounting,Economics for Business, Management and the Global Economy, Data Analysis for Business Decision Making, Management Investigation and Report and Global Challenges for Business, Management and Leadership.

Language Barriers in Brazil Business

Language Barriers in Brazil Business | The Rio Times | Brazil News

By Ben Tavener, Senior Contributing Reporter
RIO DE JANEIRO, BRAZIL – A report by the Economist Intelligence Unit says that Brazil is among the worst at coping with the language barrier of the English-speaking world of business, and that deals are being hindered because of it. Experts are warning that, with increased international interest in businesses based in Brazil, the need to break down the barrier has never been more acute.
Juventude Cidadã in 2009 was launched to offer courses in a range of fields with basic English in Bahia, Brazil News
Juventude Cidadã in 2009 was launched to offer courses in a range of fields with basic English in Bahia, photo by Aristeu Chagas/Agecom Secom Bahia.
The report says that 74 percent of the Brazilians surveyed admitted their company has suffered “financial losses as a result of failed cross-border transactions” – much higher than the global average of around fifty percent.
The Brazilians who took part in the study seemed to recognize the issue – described in the report as a “significant hindrance to effective cross-border relations” for companies – as 77 percent of them believe better communications could improve productivity, while in the UK, for example, the figure is only 43 percent.
Although expanding internationally is always fraught with complications, the prospect was seen as most difficult by Brazilian companies – nearly eighty percent of Brazilians surveyed said cross-border difficulties hampered their expansion plans.
With the boundaries between old and new economies become increasingly interdependent, experts are warning that good communication skills have never been more critical. English is the recognized international language of the business world, and as such Monica Szwarc - cross-cultural coach and Country Manager for Bridge Brazil - stresses the importance.
“Internationalization is becoming each day more relevant to Brazilian companies in general as they start to move beyond the local market to grow further aiming at sustaining long term competitiveness and becoming major players in the global economy,” she says.
English Lessons at school, Brazil News
The Ministry of Education says young Brazilians are much better prepared than their parents were for the English-language world of business, photo by Wilson Dias/ABr.
However Ms. Szwarc says that schools are taking the situation seriously, and are aware of the needs of the market in terms of the level of language control a student needs to exhibit – and to this end Bridge Brazil will be opening specialized, business-focused, and even oil-industry-focused courses from this August.
Ultimately, she concludes, the situation is definitely improving: “Young Brazilians are more familiar with English in general and very keen to invest in international education. Governmental programs have shown increased awareness of the need for English Proficiency and we now have kids that are able to face the challenge and compete at the best universities around the world.”
The language barrier can also be seen as an opportunity for those with an entrepreneurial initiative though, to capitalize on doing business where others dare not tread. As a positive example of work with Brazil, the report highlights the experience of Swedish truck manufacturer Scania, which now delivers more vehicles to Brazil than any other country.
Scania believes technology has played a huge role in improving the performance of cross-border teams, but that cultural barriers – particularly between Sweden and Brazil, whose work cultures the company describes as “pole apart” – are “always present and need to be constantly managed”, particularly at the outset.
Industry experts say that despite the possible setbacks caused by inefficient language communications, a multinational approach can yield the biggest gains, as long as initial cultural misunderstandings can be overcome.

Why The Bad Economic News From Brazil Is Not Just Cyclical

Why The Bad Economic News From Brazil Is Not Just Cyclical - Worldcrunch - All News is Global


Why The Bad Economic News From Brazil Is Not Just Cyclical
Dilma needs more than good will - (Planato)
By Patricia Campos Mello
FOLHA DE S. PAULO/Worldcrunch
SÃO PAULO - Under Dilma Rousseff's government, Brazil is now slated to grow at a slower rate than previously forecast. What has happened? Simply put: the current economic model has stopped working, says Samuel Pessôa, researcher at the Brazilian Institute of Economics at the prestigious FGV university.   
His widely debated article, (which predates the latest annual growth projections) published in Interesse Nacional magazine, asks whether slow growth — less than 1% in the first semester, comparing to the same period in 2011 — is cyclical or structural. 
Under ex-president Lula, a member of Dilma’s party, Brazil bet on reducing unemployment and raising capacity thanks to two factors that are not going to recur, Pêssoa says.
He says that, from 2005 until today, credit capacity and the rising wages across social classes fed consumption, thus fueling overall economic growth. Summing the rate of growth and rate of investment — absorption rate — outpaced population grown.
This model has hit its limit because it pushes up wages too high, destroys competition, and generates an anti-industrialization dynamic in society. “Dilma is an ideologist, she thinks industry is a special sector and won’t let it keep going down.” 
Bráulio Borges, head economist of LCA Consultores, disagrees. "Those who believe in it say that expansion of consumption wasn’t followed by investments. But government data show that this was not the case: investments were a bit more than 16% of the GDP from 2000 to 2007. Now it’s above an average of 19% from 2008 to 2011.
According to Alexandre Schwartsman, professor at Insper and ex-director of Banco Central (Central Bank), this model was effective while commodities prices were rising —in 2011, they reached a historic peak. “Global deceleration won’t let us keep the same rate”, he says. “This model is not necessarily finished, but now we will grow much less than 3%, instead of last year’s 4.5%."
Armínio Fraga, ex-president of Central Bank and founder of Gávea Investiments, agrees with Pessôa's theory.
Supply must fulfill demand
"It is natural and desirable that consumption grows, and that part of it takes place through credit," he says. "However, rising demand should be followed by rising supply, which hasn’t been enough to keep up with past performances,” he says.
According to the Central Bank, family debt in Brazil represents 43.4% of household earnings.
Pessôa says that Dilma’s places too much value in the effectiveness of interest-rate reductions. Lowering costs of public debts will ultimately have little impact.
The public sector pays about 5% of GDP in interest. Discounting currency adjustments and taxes over interest, the earnings would not cross 1.5% of GDP. "This is not irrelevant, but it isn’t going to save us.".
Pessôa says measures to stimulate the economy taken in recent years are reducing the fundamental efficiency and productivity of the nation. Schwartsman affirms this is the same action taken after 2008’s crisis—but this time it isn’t working. "In 2008, it worked because we were leaving behind higher unemployment rates."
Luiz Fernando de Paula, president of Brazilian Keynesian Association and professor at State University of Rio de Janeiro (UERJ) disagrees. "Considering the current panorama, with the strong tendency to reduceindustrialization, this is better than nothing. We need to change high interest rates and currency appreciation, combined with smart industry policies that stimulate high-value exports."
Read the article in the original language.
Photo by - Planato
All rights reserved ©Worldcrunch - in partnership with FOLHA DE S. PAULO

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