Gini Dietrich next guest on July 13

Listen to Gini on Monday July 13, 12 pm LA , 2 pm Chicago, 3 pm NY and 4 pm Sao Paulo on Talk 2 Brazil Channel 2.

Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a boutique communications firm in Chicago. Gini is a business owner who understands how communication results affect the bottom line and year-over-year growth. Specializing in social media, she takes her expertise and translates it to help corporate brands use online media to network, develop new business, and grow the company. Arment Dietrich more than doubled in size in 2008 and more than 70 percent of that growth came from social media. Gini has considerable influence in the social media world, with more than 6,000 followers and a grade of 100 percent on Twitter. She is also ranked among the top five Tweeters in Chicago (many of them are well-known media personalities), and in the top 10 in Illinois. To encourage dialog about the positive role of PR, Gini founded a blog, The Fight Against Destructive Spin , to help business owners, government and regulatory agencies, and media understand the important role PR plays in branding and awareness. She has been interviewed in several top business publications on social media, resulting in stories in USA Today and BusinessWeek.

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