The following is an excerpt from a paper written for Accenture Consulting by Roger Ingold and Gil de Souza. The paper discusses the rise of Brazil as an emerging economic market and powerhouse.
“Flown on a regional airline recently in the United States or Europe? It’s likely you were on an Embraer aircraft — designed and built in Brazil. Grilled chicken on the Fourth of July? There’s a good chance the poultry was Pilgrim’s Pride brand, now majority-owned by JBS, the Brazilian meat processor. Have a Budweiser at that barbecue? These days, that’s a taste of Brazil too. The iconic American beer brand belongs to Anheuser-Busch InBev, the billion Belgian-headquartered company, most of whose top management team hails from Brazil.Brazil is a global player to be reckoned with...
