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Founded 2009 by Tom Reaoch as the first English language "Business in Brazil" radio program and now as a Podcast, interviewees share about "Business in Brazil and the World".


Joao Conrado, CEO Ghetz Footware, London

Joao Conrado, CEO Ghetz Footware, London


Listen to the Talk 2 Brazil interview by Tom Reaoch with Joao Conrado, Monday May 5, 2014
Ghetz Footware was set up by Moema Pimentel, Managing Director, and Joao Conrado, CEO, both from Brazil. They identified a gap in the market for high quality yet sustainably made shoes at competitive prices.
Joao and Moema met in 1998 and formed a business partnership close to their roots as well as their hearts. Born in Franca, one of the shoe capitals of Brazil, they both have shoemaking in their blood. As natural entrepreneurs, they both have a very organic style of management and are open, friendly and flexible in business.
They established an office in London with a Ghetz team that is hands on and truly international, with people from South America, Europe, Asia and the UK. Such a multicultural melting pot brings diversity and a depth of experience resulting in a vibrant office culture.
Moema and her partner Joao started Ghetz Footwear in 2004. After just three years, their Anatomic & Co brand had become one of the top 10 brands selling men’s shoes to independent stores in the UK. It was shortlisted as ‘Brand of the year’ for the Drapers Footwear Awards in 2009 and 2010.
Moema is also a member of Vistage, UK .




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