Listen to the Talk 2 Brazil interview by Tom Reaoch with Hala Moddelmog, President and Jorge Fernandez, VP Global Commerce, Monday May 12, 2014:
We talked about the Metro Atlanta Chamber recent visit to Brazil as part of the Atlanta Trade Delegation with City of Atlanta Mayor Kasim Reed.
HALA MODDELMOG, President and CEO
Hala Moddelmog became the first female president and CEO of the Metro Atlanta Chamber (MAC) in January 2014 following a long and successful career in the corporate and non-profit sectors. Prior to joining MAC, Moddelmog was president of Atlanta-based Arby’s Restaurant Group, an international quick-service restaurant chain with approximately 3,500 units and annual system-wide sales of approximately $3 billion. As president, Moddelmog led the brand to 12 consecutive quarters of comparable store sales increases and increased EBITDA by 80 percent from 2011 to 2012. Under her leadership, the team created a new brand positioning, launched new product platforms and new advertising campaigns and redesigned the logo. She led the brand revitalization with strategic marketing and operational initiatives that make the brand relevant to today’s consumers.
Jorge L. Fernandez, vice president of global commerce for the Metro Atlanta Chamber (MAC).
Jorge L. Fernandez leads the international investment recruiting arm of the MAC’s economic development division. Fernandez finds innovative ways to connect Atlanta area companies to international business growth opportunities, furthering Atlanta’s reputation as a top competitor in the global marketplace.
Prior to joining MAC, Fernandez was the international and alliance vice president for Delta Air Lines at its world headquarters in Atlanta. His responsibilities encompassed all Caribbean, Latin American, Pacific and transatlantic operations, including airport customer service, finance, human resources, reservations and sales activities outside of the United States. In addition, he was charged with developing Delta’s alliance strategy, managing the SkyTeam global alliance and overseeing codeshare relationships with 16 partner airlines around the globe.
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| Hala Moddelmog and Jorge Fernandez |
Atlanta Mayor Kasim Reed
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Giovanna Sanches, Foreign Affairs Office Sorocaba
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| Cliff Hoskins, Hoskins Global Trade |
